Martech Lead/ Manager

Landmark Group is seeking a strategic Martech Lead/Manager to define and execute the organization’s Martech, Customer Intelligence and Customer Engagement direction. The role sits between CRM, product, engineering, data, analytics, e-commerce and commercial functions and is responsible for evolving the Martech ecosystem across customer data, automation, personalization, tracking and AI-enabled engagement.

Key Responsibilities

• Define and drive Martech, customer intelligence and customer engagement strategy.
• Lead optimization of CRM, CDP, analytics, automation, tracking, personalization and engagement technologies.
• Translate customer and business goals into scalable technology and operational solutions.
• Drive Customer 360, segmentation, loyalty, lifecycle and retention initiatives.
• Identify and implement AI-enabled personalization, experimentation and predictive engagement capabilities.
• Lead cross-functional Martech programs across product, engineering, data, analytics, e-commerce, CRM and commercial teams.
• Establish governance, operating models, processes and Martech maturity frameworks.
• Measure Martech performance and communicate customer and commercial outcomes to senior leadership.
• Manage relationships with technology vendors and agencies and ensure scalable delivery.
• Support Martech transformation and capability development across the organization.

Requirements & Qualifications

• Significant experience in Martech, CRM, digital product, e-commerce, customer engagement or related functions.
• Strong knowledge of CRM, CDP, analytics, automation and customer-engagement ecosystems.
• Experience with platforms such as Salesforce Marketing Cloud, Adobe Experience Cloud, Bloomreach, Braze, Oracle or similar tools.
• Experience leading complex cross-functional initiatives in retail, e-commerce or omnichannel environments.
• Strong stakeholder influence, strategic thinking, execution and communication skills.
• AI-enabled marketing, Customer 360, loyalty, segmentation and performance-marketing experience are valuable.

Employment Details

• Company: Landmark Group
• Location: Dubai, United Arab Emirates
• Employment Type: Full Time
• Industry: Retail, E-commerce and Digital Businesses
• Application: Apply through the supplied LinkedIn job posting