Social Media Executive

The Social Media Executive supports planning, creation, publishing, and monitoring across social platforms for a multi-brand business. The role strengthens brand presence, develops community engagement, and measures performance, ensuring that content calendars, campaign deadlines, and online interactions stay aligned with brand guidelines and marketing objectives.

Key Responsibilities

• Create, schedule, and publish copy, images, video, and stories according to the content calendar.
• Contribute platform-specific ideas and recommendations to social content and campaign plans.
• Respond to comments and messages professionally and escalate sensitive issues when needed.
• Monitor trends, platform updates, and competitor activity to keep content relevant.
• Coordinate with designers, videographers, and copywriters to deliver assets on schedule.
• Track reach, engagement, audience growth, and other KPIs and recommend improvements.
• Support paid-social activity, maintain an organised content library, and check content against brand and platform requirements.

Requirements and Qualifications

• Working knowledge of major platforms such as Instagram, TikTok, Facebook, X, LinkedIn, YouTube, and Snapchat.
• Content creation and copywriting suited to social audiences.
• Experience with scheduling tools such as Meta Business Suite or similar platforms.
• Working knowledge of social analytics, community management, and basic video or graphic editing.
• Specific degree and minimum years were not stated in the role details available.

Relevant Skills

• Social copywriting, publishing, and community engagement.
• Social analytics, listening, and performance reporting.
• Basic design or short-video editing using tools such as Canva, CapCut, or Adobe Express.

Employment Details

This is a full-time opportunity based in Dubai, United Arab Emirates. The successful candidate should follow the procedures relevant to the position, keep required records accurate, and coordinate professionally with colleagues and supervisors. Salary and any additional contractual terms should be confirmed during recruitment; no salary figure is added here because a verified amount was not available.