Senior Marketing Executive

Al Masaood is seeking a Senior Marketing Executive in Abu Dhabi to develop and deliver campaigns that strengthen brand awareness and customer engagement across its automotive brands. The role works closely with brand managers, agencies, sales teams and digital marketing specialists to coordinate activity across customer communications, digital channels, events and brand initiatives. Content development is a significant part of the position, including social media captions, SMS and WhatsApp messages and promotional copy. The successful candidate will combine creativity with organised campaign execution and performance review.

Key Responsibilities

• Plan, execute and monitor marketing campaigns across automotive brands, keeping activity aligned with brand and business objectives.
• Create customer-facing content for social media, SMS, WhatsApp, email and other digital communication channels.
• Coordinate with agencies and suppliers to deliver promotional campaigns and marketing materials within agreed schedules.
• Support CRM activities and customer engagement programmes, helping deliver relevant and consistent communications.
• Coordinate customer events, activations, product launches and brand experiences with internal teams and external partners.
• Update website and e-commerce content, support market research, prepare campaign reports and review marketing performance.

Requirements and Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications or a related field.
• Relevant experience in marketing campaigns, content creation, digital communication or brand coordination.
• Strong copywriting and editing skills, with the ability to adapt messages for different customer channels.
• Understanding of digital marketing, CRM communications, campaign reporting and brand guidelines.
• Good organisation and stakeholder-management skills; automotive marketing experience is an advantage.

Skills and Work Approach

Around half of the work focuses on preparing customer-facing content, so clear writing and an understanding of customer interests are important. The executive should be able to manage multiple deliverables, work with creative partners and maintain accuracy across campaign materials. An analytical approach will also help assess results and support improvements to future marketing plans.