Product Marketing Specialist – Energy Distribution-Emirati Talents

ABB is inviting Emirati talent to apply for a Product Marketing Specialist position supporting its Energy Distribution business in the UAE and Gulf countries. Based in Dubai, the role reports to the EL Product Marketing Manager and focuses on putting product marketing plans into action in line with global business priorities. The specialist will support the sales organization, strengthen product positioning and help customers understand the value of the assigned electrical distribution portfolio. This opportunity is suitable for an early-career engineering graduate interested in building a career at the intersection of technology, marketing and commercial development.

Key Responsibilities

• Implement product marketing plans for the assigned market or customer segment.
• Define and communicate product value propositions and positioning in line with the wider product strategy.
• Support the sales team with product knowledge, marketing information and training that improves sales effectiveness.
• Monitor marketing targets and budgets, review progress and recommend improvement actions when results fall behind plan.
• Contribute to order growth and customer experience improvements, including initiatives that support stronger Net Promoter Score results.
• Help deliver the annual marketing plan with relevant business divisions and product groups, and develop market-focused business plans.

Requirements and Qualifications

• Degree in Electrical or Electronic Engineering.
• Zero to two years of experience in a similar product marketing or related role.
• Emirati-talent opportunity, as stated in the position title.
• Interest in electrification products, market development and customer-focused commercial work.

Skills and Employment Details

Useful capabilities include portfolio management, business strategy, market intelligence, go-to-market planning, customer experience, pricing, digital marketing and marketing strategy. The successful candidate should be organized, analytical and comfortable working with sales colleagues, technical specialists and product teams. This is a full-time, on-site role based in Dubai, United Arab Emirates, supporting Energy Distribution activity in the UAE and wider Gulf cluster.