Head of Priority Direct

Candidates should be comfortable working in a fast-paced environment, adapting to changing priorities and taking ownership of assigned outcomes.

This senior banking leadership role oversees Priority Direct operations across multiple teams, with responsibility for business growth, customer acquisition, service excellence and performance management. The position leads Cluster Managers and supports a high-performing virtual relationship model for affluent customers. The successful candidate will contribute to dependable banking operations, protect service quality and help the business achieve its objectives while maintaining appropriate controls. This is a full-time opportunity based in Dubai, United Arab Emirates.

Key Responsibilities

• Lead Cluster Managers and provide indirect leadership to VRM teams.
• Set regional sales, service and portfolio performance expectations and monitor results.
• Drive acquisition, investments, takaful opportunities, cross-selling and portfolio growth.
• Resolve escalated customer matters and improve service turnaround and retention.
• Ensure teams comply with policies, controls, regulatory requirements and Sharia principles.

Requirements

• Minimum 15 years of banking experience in the UAE.
• Strong leadership, strategic thinking and business-development capability.
• Experience leading Priority Banking, VRM or affluent customer teams.
• Strong understanding of service excellence, risk, compliance and Sharia requirements.
• Excellent communication, judgment and people-development skills.

Skills

Priority banking, VRM leadership, customer acquisition, wealth advisory, sales strategy, customer experience, compliance, Islamic banking.

Work Environment

The role involves working with internal teams and customers in a structured banking environment where accuracy, confidentiality and timely execution are essential. The successful candidate should be comfortable handling multiple priorities, following documented procedures and escalating issues when necessary. A proactive approach to service improvement, strong teamwork and a commitment to professional standards will help ensure consistent results and positive outcomes for customers and the business.

Employment Details

• Company: ADIB - Abu Dhabi Islamic Bank
• Location: Dubai, United Arab Emirates
• Employment Type: Full Time
• Industry: Banking
• Eligibility: Any