Senior Specialist – Paid Social Media

The Senior Specialist will plan, execute and optimise paid social media activity to support the Bank’s marketing and customer acquisition objectives. The role combines campaign management, audience targeting, creative testing and performance analysis. It requires a commercially minded digital marketer who can use campaign data to improve reach, engagement, lead quality and return on advertising investment.

Success in this position depends on accurate work, sound judgement, timely follow-up and clear communication with colleagues and stakeholders. Issues should be escalated through the appropriate channels.

Key Responsibilities

• Plan and manage paid social campaigns across relevant digital platforms in line with campaign objectives and agreed budgets.
• Build audience segments, select targeting approaches and coordinate creative assets, formats and campaign schedules.
• Monitor campaign performance and optimise bids, placements, budgets and creative based on measurable results.
• Prepare regular performance reports, identify trends and recommend practical improvements to campaign effectiveness.
• Coordinate with brand, content, analytics and business teams to ensure that paid activity supports wider marketing plans.

Requirements and Qualifications

• Experience managing paid social campaigns and digital advertising in a performance-focused environment.
• Understanding of audience targeting, campaign structures, conversion tracking, attribution and advertising metrics.
• Ability to interpret campaign data and translate findings into clear optimisation actions.
• Strong planning, communication and coordination skills, with attention to brand standards and compliance requirements.

Academic background: A relevant marketing, communications or digital media qualification is suitable; exact degree and certification requirements are not stated in the available details.

Relevant experience: Relevant experience in paid social media and digital campaign management.

Skills

• Paid social
• Meta Ads
• audience targeting
• campaign optimisation
• analytics
• reporting

Employment Details

This is a full time opportunity with Abu Dhabi Commercial Bank in Abu Dhabi, United Arab Emirates. The successful candidate must follow internal policies, protect confidential information and maintain professional service standards. Compensation and benefits can be confirmed during recruitment.