Associate Director of Ads Sales

The Associate Director of Ads Sales helps scale a regional advertising business by building a strong agency-partnership model and expanding advertiser investment across the UAE, Saudi Arabia and Egypt. The role combines commercial leadership, market strategy and team development. It turns agency relationships into a reliable source of revenue while helping shape the advertising proposition, sales processes and supporting capabilities.

Key Responsibilities

• Develop the regional go-to-market approach for major agency groups, including annual joint business plans, reseller models and multi-market expansion.
• Build trusted relationships with agency executives and communicate the value of advertising solutions through clear commercial narratives and performance evidence.
• Manage and develop an agency partnerships team, setting expectations for pipeline planning, forecasting, relationship mapping and quarterly reviews.
• Own revenue goals across an agency portfolio and identify opportunities to expand investment from non-endemic advertisers and new categories.
• Create repeatable sales playbooks, enablement materials and roadshows that support consistent execution across markets.
• Provide product and market feedback to Product, Measurement, Creative Operations and Finance teams, including demand for new formats and beta pilots.
• Help establish the operating model, governance and external presence of the advertising business as it grows.

Requirements and Qualifications

• Twelve to fifteen or more years in media sales, digital advertising or technology agency partnerships.
• A proven record of building agency ecosystems and exceeding revenue targets.
• Strong understanding of the digital media landscape, including major social, search, video and retail media platforms.
• Fluency in English and Arabic; experience with non-endemic advertisers and building a function from an early stage are valuable.

Skills and Competencies

• Executive presence and confidence influencing C-suite stakeholders.
• Strong analytical skills for forecasting, reporting and defending commercial plans, using tools such as Excel or BI.
• Strategic thinking, entrepreneurial judgement and comfort with ambiguity.
• Ability to lead teams, build partnerships and integrate AI tools into commercial workflows.

Employment Details

Full-time position based in Dubai, United Arab Emirates, supporting regional markets. The employee offering includes hybrid working, international remote-work flexibility, healthcare and fitness support.