Trade Marketing Specialist

Henkel is looking for a Trade Marketing Specialist in Dubai to develop channel and market plans that translate brand strategy into measurable commercial execution. The role covers modern trade, category and shopper marketing, field-data analysis, product launches, distributor collaboration, promotional planning and trade-marketing budget management across the GCC/MENA environment.

Key Responsibilities

• Develop and execute trade-marketing plans by channel and market in line with brand and category priorities.
• Build modern-trade plans covering planograms, category management, in-store visibility, promotions and key-account activations.
• Translate brand strategies into channel-specific POS materials, merchandising standards, assortment, pricing and promotional actions.
• Define shopper profiles and use shopper insight to improve assortment, messaging, pack formats and price points.
• Establish field-data collection for distribution, shelf visibility, pricing, promotions, out-of-stocks and competitor activity.
• Analyze sell-in, sell-out, stock and field data to identify gaps and develop action plans with Sales and distributors.
• Lead trade execution for new-product launches, including listings, distribution, visibility and sales-force enablement.
• Manage trade-marketing budgets and track distribution, sell-out, stock cover, promotion effectiveness and ROI.
• Collaborate with sales, distributors, key accounts and internal teams on joint business plans and commercial initiatives.

Candidate Profile

• Bachelor's degree in Marketing, Business or a related field; MBA is an advantage.
• 4–7 years of trade or channel marketing experience, ideally in FMCG.
• GCC/MENA experience; KSA market exposure is a strong advantage.
• Experience with distributor management, shopper marketing and category management.
• Strong analytical ability with sell-in, sell-out, market or panel data.
• Budget and project-management discipline with the ability to manage multiple initiatives.
• Excellent collaboration and negotiation skills.
• English is essential; Arabic is an advantage.

Additional Role Information

• Seniority: Mid-Senior level
• Function: Marketing
• Industry: Chemical Manufacturing / Consumer Brands

Employment Details

• Company: Henkel
• Location: Dubai, United Arab Emirates
• Employment Type: Full Time
• Application: Apply through the original vacancy link provided in this listing.

This full-time opportunity is suited to candidates who can combine technical or operational expertise with dependable communication, attention to detail and a strong customer or business focus. The successful candidate will be expected to work collaboratively, follow company procedures, maintain professional standards and contribute to continuous improvement. Applicants should review the source vacancy carefully and ensure that their CV clearly reflects the experience, qualifications and skills requested for the position.