VP, Growth

The VP of Growth owns the growth strategy and performance of a consumer digital platform across its core markets. The role is accountable for customer acquisition, retention, order frequency, transaction growth and long-term customer value. It combines commercial judgement with advanced analytics, experimentation and leadership of growth management, performance marketing and analytics teams, ensuring that expansion is sustainable and economically sound.

Key Responsibilities

• Define growth strategy, measurable targets and investment priorities across customer acquisition, retention, frequency and lifetime value.
• Balance marketing spend, promotions and customer incentives against incremental contribution, payback and profitability.
• Use customer cohorts, market insight and funnel analysis to locate growth opportunities and performance gaps.
• Partner with product, commercial, category, operations, technology, finance and brand teams on the customer proposition.
• Build a high-performing growth organisation with clear ownership, disciplined experimentation and regular performance reviews.

Requirements and Qualifications

• Bring extensive experience scaling a consumer technology, marketplace, e-commerce or high-growth consumer business.
• Demonstrate measurable success in customer and commercial growth, with a strong understanding of acquisition cost and lifetime value.
• Have experience leading growth, performance marketing, experimentation and analytics functions.
• Show strong quantitative ability, commercial judgement and the ability to apply emerging AI capabilities to business decisions.

Skills and Competencies

• Growth strategy, marketing economics, cohort analysis, experimentation, commercial planning and executive leadership.
• Resourcefulness, data-led judgement, creativity, adaptability and clear cross-functional influence.

Employment Details

The position is a senior leadership role requiring both strategic direction and close review of execution. The VP should create an environment where teams test ideas, learn quickly and scale approaches that demonstrate incremental value. Exact geographic accountability, budget authority, organisation design and package details should be confirmed with the employer.

Priority decisions should be supported by measurable objectives, clear ownership and consistent follow-up. The role holder should communicate assumptions early, adapt when evidence changes and keep partners aligned on intended outcomes.