Business Development Manager – TouchPoints (Meedaf)

Grow the TouchPoints digital loyalty proposition by acquiring partners, shaping commercial arrangements and increasing engagement among participating partners and members. The business is focused on digital loyalty solutions that strengthen client engagement and improve service delivery. The role combines relationship building, revenue ownership and ongoing optimisation of partner propositions and programme performance.

Key Responsibilities

• Identify and secure strategic partners, managing the relationship lifecycle from prospecting and negotiation through onboarding and handover.
• Structure commercial arrangements involving commission, marketing funding and points-exchange models to create sustainable revenue opportunities.
• Own assigned revenue targets by developing new partner contributions and initiatives that encourage upselling, cross-selling, redemption and engagement.
• Work with internal teams on campaigns, integrations and operational activities to improve partner propositions and programme impact.
• Build revenue plans, track performance across income streams and address delivery gaps through focused commercial and operational actions.

Requirements and Qualifications

• At least 6 years of experience in partnership development, business development or loyalty-programme management within financial services, retail, travel or digital commerce.
• Bachelor’s degree in Business Administration, Marketing or a related discipline.
• Certifications in digital marketing, e-commerce, CRM or loyalty platforms are relevant; commercial, sales or negotiation credentials are beneficial.
• Experience in partner management, negotiation, customer focus and performance tracking.

Skills and Competencies

Relevant skills include Partner Acquisition, Partnership Management, Commercial Negotiation, Loyalty Programmes, Revenue Planning, Upselling, Cross-selling, Performance Tracking, CRM, Digital Marketing.

Employment Details

Full-time position based in Abu Dhabi, UAE.

Role Expectations

Strong performance requires commercial judgement, responsiveness and a structured approach to account opportunities. The manager should be able to develop mutually beneficial partner relationships, measure results and make practical changes that improve revenue, engagement and programme quality. Clear documentation and regular stakeholder communication help maintain accountability, support smooth handovers and ensure decisions are understood by relevant teams.