Social Manager – Marketing

About Jumeirah

Jumeirah, a global leader in luxury hospitality and a member of Dubai Holding, operates an exceptional portfolio of 29 properties across 11 countries in the Middle East, Europe, and Asia. In 1999, Jumeirah changed the face of luxury hospitality with the opening of the iconic Jumeirah Burj Al Arab. The brand is now renowned worldwide for its distinguished beachfront resorts, esteemed city hotels, and exclusive residences.

From the contemporary Maldivian island paradise at Jumeirah Olhahali Island to the art-inspired Jumeirah Capri Palace in Italy and the modern twist on a British classic at Jumeirah Carlton Tower in London, the brand has become synonymous with warm and generous service and the ability to craft distinctive and purposeful experiences that bring joy to guests from across the world.

About Jumeirah Marsa Al Arab

Nestled at the tip of a peninsula at the heart of Dubai’s most exclusive private beach, Jumeirah Marsa Al Arab is the city’s newest luxury lifestyle destination. It features a resort, exclusive residences, an 82-berth superyacht marina, a state-of-the-art spa and fitness centre, and a wide range of curated dining experiences.

With its avant-garde, superyacht-inspired design, Jumeirah Marsa Al Arab completes the nautical trilogy alongside the wave-shaped Jumeirah Beach Hotel and the iconic sail-inspired Jumeirah Burj Al Arab.

About the Job

The main duties and responsibilities of this role include:

• Develop and manage the hotel's social media strategy across relevant platforms, ensuring alignment with brand, commercial, Rooms, Food and Beverage, Wellness, events, PR, and guest experience priorities.
• Lead the development of monthly and quarterly content calendars, social-first campaign plans, captions, creative briefs, and concepts that showcase the property's experiences, offers, and brand narrative.
• Work closely with internal content, design, PR, Food and Beverage, Rooms, spa, events, and operational teams, as well as external production partners, to plan shoots and manage content requirements.
• Ensure social media assets are delivered on time and meet the required quality and brand standards.
• Oversee the scheduling, publishing, and optimisation of social content across priority channels while maintaining consistency in tone of voice, visual quality, platform relevance, and approval processes.
• Oversee community management to ensure timely, accurate, and brand-appropriate responses across social media channels.
• Monitor response quality, escalation handling, recurring guest feedback, sentiment themes, and potential reputational risks.
• Coordinate with PR and brand teams on influencer, creator, and partnership activities, including content deliverables, approval processes, hosting requirements, and performance tracking.

About You

The ideal candidate for this position will have the following experience and qualifications:

• Bachelor's degree in Marketing, Communications, Digital Media, Journalism, Hospitality, Business, or a related field.
• Additional certification in social media, digital marketing, content strategy, analytics, paid social, or brand communications is an advantage.
• 5 to 7 years of experience in social media, content, digital marketing, brand communications, or integrated marketing, preferably within hospitality, lifestyle, travel, Food and Beverage, destination, or luxury brands.
• Proven experience managing social media channels, content calendars, campaign rollouts, creator activity, reporting, and community management in a fast-paced, multi-stakeholder environment.
• Strong understanding of Instagram, TikTok, LinkedIn, Facebook, YouTube, Rednote, and emerging social media platforms.
• Ability to adapt content, messaging, and storytelling to suit different social media platforms and target audiences.

About the Benefits

At Jumeirah, the company is dedicated to fostering a workplace where colleagues feel valued, supported, and inspired to grow. The benefits package reflects this commitment by combining rewarding financial incentives, comprehensive healthcare, and opportunities for professional development.

Benefits include:

• Supportive and inclusive work environment.
• Access to Learning and Development programmes and clear career pathways.
• Opportunities for internal mobility within the global network.
• Colleague discounts on food, beverages, and hotel stays worldwide.
• Comprehensive healthcare and life insurance coverage.
• Paid annual leave entitlement.
• Incentive programmes aligned with leadership performance.
• Competitive tax-free salary paid in UAE Dirhams (AED).