Brand Manager

Nestlé is looking for a Brand Manager to translate regional brand direction into effective plans for local and cluster markets. The position blends consumer understanding, digital communication, marketing execution and performance analysis. The successful candidate will use insight-led planning to develop relevant brand engagement, coordinate agencies and internal teams, and help deliver consistent, shopper-focused campaigns within agreed investment and brand guidelines. The position is based in Dubai, UAE, and offers an opportunity to contribute to a professional team focused on consistent service, quality and operational results.

Key Responsibilities

• Build consumer and shopper understanding through research, in-market observation and insight gathering to guide campaign and brand decisions.
• Translate brand strategy into annual plans and locally relevant engagement activities, including content, innovation and brand activation initiatives.
• Work with media, communication and e-business partners to strengthen digital presence and develop engaging content for appropriate platforms.
• Monitor brand health and business performance, identify gaps, and recommend practical actions based on available data and consumer feedback.
• Support marketing investment planning and tracking, providing budget updates and recommendations to marketing leadership.
• Coordinate packaging development, promotional activities and launch plans with cross-functional stakeholders to ensure timely and consistent execution.

Requirements and Qualifications

• Four to five years of marketing experience, including at least four years in a marketing function, is expected.
• Hands-on digital marketing experience and a sound understanding of communication development and media planning are important.
• Demonstrated strategic thinking, analytical ability, project management and collaboration across functions are required.
• Strong written and spoken English is needed; Arabic is an advantage.
• Applicants should be comfortable reviewing performance data, managing multiple priorities and working with agencies and commercial teams.

Skills and Competencies

Key strengths include Brand Strategy, Consumer Insights, Digital Marketing, Campaign Management, Media Planning, Budget Tracking, Market Research, Project Management, Analytics. Clear communication, reliable organization, attention to detail and effective teamwork are important, alongside consistent adherence to procedures and willingness to learn.

Employment Details

This is a collaborative marketing position with a strong focus on consumer and shopper centricity. The successful applicant should be comfortable presenting insights, following governance processes and turning strategic priorities into clear actions that can be measured and refined. The role is based in Dubai, UAE.