VP and Head of Cross Sell, Business Banking

RAKBANK is seeking a VP and Head of Cross Sell, Business Banking for its banking operations in the United Arab Emirates. This position suits a professional who combines role-specific knowledge with dependable execution, sound judgement, attention to detail and a commitment to customer service and control standards.

Job Overview

The cross-sell leadership role develops coordinated strategies that deepen business-banking relationships and expand the use of appropriate banking products. It focuses on customer needs, segmentation, sales execution and tracking whether relationship opportunities translate into sustainable business outcomes.

Key Responsibilities

• Develop cross-sell strategies based on customer segments, relationship information and portfolio needs.
• Coordinate with relationship managers, product teams and channels to create relevant customer propositions.
• Set performance measures and monitor opportunity pipelines, conversion and product penetration.
• Use customer and portfolio data to identify gaps and prioritise outreach.
• Ensure campaigns and sales practices follow product eligibility, customer-protection and conduct requirements.
• Report results, explain variances and recommend changes to improve execution and customer value.

Requirements and Qualifications

• Experience in business banking, sales leadership, product growth or relationship strategy is relevant.
• Knowledge of business banking products and customer segmentation is useful.
• Candidates should demonstrate commercial judgement, analytical ability and cross-functional leadership.
• Experience turning sales strategy into trackable plans and practical frontline actions is valuable.

Skills

The role depends on customer insight, negotiation, performance management, planning, influencing and clear reporting. A strong candidate balances growth ambition with suitable products, transparent communication and long-term customer relationships.

Employment Details

Location: United Arab Emirates. The position sits within a regulated banking environment and requires respect for customer confidentiality, internal controls and relevant procedures. The role operates in a regulated banking environment where accuracy, confidentiality, accountability and customer protection matter. The successful candidate should maintain reliable records, follow approved procedures, raise concerns promptly and work constructively with colleagues and stakeholders. Applicants should be ready to discuss relevant experience and explain how their skills match the responsibilities of the position.