Performance Marketing Executive

The Performance Marketing Executive plans and optimises paid digital campaigns across platforms and brands. The role is accountable for reliable tracking, efficient budget use, measurable acquisition performance, and insight-led reporting. It combines campaign execution with analytics and continuous testing to improve outcomes against agreed commercial targets.

Key Responsibilities

• Build and manage paid campaigns across Meta, Google Ads, and Amazon Ads where applicable.
• Set up and verify conversion tracking using tools such as Meta Pixel, Conversions API, GA4, and Google Tag Manager.
• Monitor ROAS, CPA, CTR, CPC, conversion rate, ACoS/TACoS, and lead quality.
• Manage daily budget pacing and recommend reallocations within approved limits.
• Develop full-funnel campaigns covering awareness, consideration, conversion, and retention.
• Coordinate with content and design teams on ad creative and landing-page improvements.
• Produce weekly and monthly reports grounded in reconciled business outcomes and run continuous tests.

Requirements and Qualifications

• Experience with paid digital advertising and performance measurement.
• Working knowledge of Meta Ads, Google Ads, Amazon Ads, GA4, Google Tag Manager, and campaign tracking.
• Ability to interpret campaign data, manage budgets, and optimise against defined KPIs.
• Strong reporting, analytical thinking, and creative-briefing skills.
• Specific academic credentials or minimum years were not stated in the available details.

Relevant Skills

• Paid-media planning and multi-platform campaign management.
• Conversion tracking, attribution, analytics, and reporting.
• Budget control, testing, and data-led optimisation.

Employment Details

This is a full-time opportunity based in Dubai, United Arab Emirates. The successful candidate should follow the procedures relevant to the position, keep required records accurate, and coordinate professionally with colleagues and supervisors. Salary and any additional contractual terms should be confirmed during recruitment; no salary figure is added here because a verified amount was not available.

Working Approach

The role also calls for reliable follow-through, professional communication, accurate records, and a practical approach to resolving day-to-day issues. The employee is expected to work cooperatively with colleagues, share important updates with the relevant supervisor, and maintain service, safety, and quality standards as business priorities change. Applicants should make their relevant experience, licences, technical knowledge, and examples of work clear when discussing their suitability for the position.