Vice President – Loyalty

The Vice President, Loyalty will shape and scale the loyalty strategy across a multi-brand retail environment. The role brings together customer insight, proposition design, commercial performance, technology and cross-functional leadership to deepen engagement and lifetime value.

Key Responsibilities

• Set the loyalty vision, roadmap, proposition and performance priorities across markets and brands.
• Use customer data and behaviour insight to improve acquisition, engagement, retention and personalisation.
• Partner with digital, marketing, technology, commercial and retail teams to deliver an integrated member experience.
• Lead business cases, performance reviews, experimentation and continuous improvement.
• Build strong teams and external partnerships while ensuring responsible data use and clear governance.

Requirements and Qualifications

• Extensive leadership experience in loyalty, CRM, customer strategy, digital or a related commercial discipline.
• Strong analytical, strategic, financial, communication and people leadership capabilities.

Skills

The role calls for Financial Analysis, Risk Management, Reporting, Stakeholder Management, Attention to Detail.

Employment Details

This is a full-time position with Chalhoub Group in Dubai, Dubai, United Arab Emirates. Retail-facing roles may include rotating shifts, evenings, weekends and peak trading periods. Candidates should review the application page for the current process and any role-specific eligibility details.

What We Offer

The package includes health care, child education contribution, flexible or remote working policies where applicable, employee discounts and access to learning and internal mobility opportunities. The organisation welcomes diverse perspectives and is committed to equal opportunity.

The successful candidate will be encouraged to take ownership, share ideas and build strong working relationships. The role offers practical exposure to a respected regional retail business, with opportunities to learn from experienced colleagues, contribute to meaningful priorities and grow through feedback, collaboration and day-to-day responsibility.

Day-to-day success will depend on dependable follow-through, respectful communication and the ability to adapt as customer and business needs change. Colleagues are expected to protect quality, meet agreed deadlines and contribute to an inclusive environment where people can do their best work.