Digital PRO

RAKBANK is seeking a Digital PRO for its banking operations in the United Arab Emirates. This position suits a professional who combines role-specific knowledge with dependable execution, sound judgement, attention to detail and a commitment to customer service and control standards.

Job Overview

The Digital PRO helps customers adopt and use the bank’s digital channels while bridging the gap between branch service and digital banking. The role focuses on practical guidance, customer education, safe digital usage and appropriate support for everyday banking needs.

Key Responsibilities

• Guide customers through digital banking services and help them adopt available digital tools.
• Answer customer questions and resolve routine issues while following service standards and conduct rules.
• Explain relevant product information, terms and conditions clearly through appropriate digital channels.
• Promote awareness of phishing, vishing and other digital-security threats.
• Coordinate digital initiatives with branch management and other departments.
• Identify suitable cross-selling opportunities while observing customer-protection requirements and continuity procedures.

Requirements and Qualifications

• Customer-service, branch banking or digital-channel support experience is relevant.
• Comfort using digital banking tools and explaining technology to customers with different levels of confidence is useful.
• Candidates should communicate clearly, protect customer information and follow approved procedures.
• An interest in digital trends, service improvement and customer education will support success.

Skills

The role benefits from patience, digital confidence, clear explanation, issue resolution, customer empathy and sound judgement. The successful candidate should encourage adoption without compromising privacy, security or responsible product communication.

Employment Details

Location: United Arab Emirates. The position sits within a regulated banking environment and requires respect for customer confidentiality, internal controls and relevant procedures. The role operates in a regulated banking environment where accuracy, confidentiality, accountability and customer protection matter. The successful candidate should maintain reliable records, follow approved procedures, raise concerns promptly and work constructively with colleagues and stakeholders. Applicants should be ready to discuss relevant experience and explain how their skills match the responsibilities of the position.