Partnership & Brand Collaboration Manager

Overview Of The Role

Responsible for the asset’s overall performance, value enhancement, and operational excellence, this role requires a deep understanding of the retail industry and proven leadership in day-to-day operations, tenant relations, marketing coordination and seasonal activations, financial performance, and strategic partnerships, supported by a strong track record of securing partnerships and driving cross-brand collaboration to boost footfall and revenue

What you will do

• Partner with marketing teams to design, coordinate, and execute integrated marketing campaigns and promotional events that align with the asset’s brand positioning and business goals.
• Oversee seasonal activations, including planning, budgeting, tenant engagement, and post-campaign performance analysis.
• Manage digital marketing and social media strategies in coordination with marketing to increase visibility and customer engagement.
• Leverage PR and media opportunities to enhance asset positioning in the market.
• Monitor marketing spend to ensure efficient use of budget and measurable returns
• Develop and implement detailed plans for new season launches, ensuring alignment with mall branding and tenant readiness.
• Coordinate cross-functional teams (operations, marketing, tenants) to deliver flawless launch events and activation
• Measure and analyze the effectiveness of seasonal campaigns in driving footfall, sales, and customer engagement
• Incorporate innovative concepts and partnerships to continuously refresh customer experiences.
• Identify, negotiate, and manage partnerships with international and regional fashion, lifestyle, and entertainment brands to enhance mall positioning and customer experience
• Develop co-branding and joint marketing initiatives with tenants and external partners.
• Negotiate mutually beneficial agreements focusing on revenue growth, brand synergy, and customer engagement
• Cultivate and maintain strong relationships with key stakeholders, influencers, and industry leaders to enhance the mall’s reputation and network
• Lead the management of all operational aspects to ensure the property functions efficiently, meets high standards of service, and complies with all safety and regulatory requirements
• Serve as the primary contact for tenants, proactively addressing operational and leasing issues to foster positive relationships.

Required Skills To Be Successful

• Minimum of 8 years' experience overseeing operations, marketing within a multi-tenant retail complex or lifestyle destination.
• Must have an established network and prior experience engaging with international fashion, lifestyle, or F&B brands. The candidate should be able to identify partnership opportunities,
• Negotiate win-win collaborations, and elevate the brand positioning of Marsa Boulevard.
• Ability to balance strategic vision with hands-on execution, especially in driving operational excellence, managing budgets, coordinating vendors, and leading on-ground marketing initiatives. A proactive mindset and ability to multitask in a dynamic environment are essential.
• Excellent negotiation, communication, and interpersonal skills.

What Equips You For The Role

• Bachelor’s degree in Business Administration, Real Estate, Marketing, or related discipline
• Strong financial acumen with experience in budgeting, forecasting, and asset valuatio

About Al-Futtaim Group Real Estate

The real estate development and operations arm of Al-Futtaim, Al-Futtaim Group Real Estate is responsible for a multi-billion-dollar portfolio across MENA. With high-quality residential, business, retail, tourism, educational and healthcare developments, the master developer caters to the diverse needs of cities and communities in the region. From origination, conception, development, sales, procurement and construction of mega-projects and the leasing, operation and management of these projects after completion, Al-Futtaim Group Real Estate (AFGRE) has been developing and managing owned landbanks, unlocking the economic potential of the region and contributing to future development for more than 40 years.

Our focus is to enable and invest in meaningful relationships to make our properties the best places to live and work, build additional products and services and enable partnerships to create true value to our customers throughout their entire experience with us.

AFGRE is responsible for master planning of all projects in its portfolio, including two large scale mixed use destinations: Dubai Festival City and Cairo Festival City.