SALES ASSOCIATE

Supports customers in selecting optical products that meet their visual needs, preferences and budget. The Sales Associate combines attentive service with product knowledge and sales support, helping customers understand frames, lenses, contact lenses and sunglasses, while supporting order accuracy and a positive in-store experience.

Key Responsibilities

• Welcome customers, understand their needs and recommend suitable optical products.
• Explain product features, frame options and lens choices in a clear manner.
• Support sales targets through relevant cross-selling, upselling and promotions.
• Read and check prescription details and refer technical questions to an optician.
• Assist with basic fitting, order details and checks before handover.
• Process transactions and support insurance documentation or approval steps.
• Handle routine enquiries and complaints professionally and escalate complex matters.

Requirements and Qualifications

A background in retail, customer service or optical sales is suitable. Familiarity with frames, lenses and prescription terminology is useful. The role requires clear communication, accurate transactions and customer focus. Regulated optical activity must remain within the employee's training and authorisation.

Skills and Competencies

• Retail sales
• optical product knowledge
• customer service
• prescription awareness
• POS transactions
• cross-selling
• order accuracy
• complaint handling

Role Expectations

Optical products are linked to customers' vision and comfort, so accuracy and appropriate referral are important. Sales conversations should be informative rather than pressured. A helpful attitude, tidy displays and reliable order follow-up contribute to customer confidence and repeat business.

The employee should maintain professional standards, follow workplace and information-handling procedures, and cooperate with colleagues to meet service priorities. Tasks should be completed within the approved scope of the position, with questions or exceptions referred to the responsible manager. Dependable attendance, clear communication and a willingness to learn support consistent performance.

Work priorities may vary according to service demand, and the role may require coordination with several teams during the working day. The employee should keep relevant stakeholders updated, use available systems responsibly and contribute ideas that improve accuracy, efficiency and service quality.