Social Media Marketing Specialist

Sharaf DG is looking for a creative marketing professional in Cairo to support integrated marketing communications across digital and traditional channels, with a strong emphasis on social media and campaign execution. This full-time opportunity is based in Cairo, Egypt and forms part of Sharaf DG’s retail, commercial or support operations. The successful candidate will be expected to combine attention to detail, reliable execution and professional communication with a practical understanding of the responsibilities associated with the position. The role requires the ability to follow established procedures while responding appropriately to changing customer, store or business requirements.

The position involves regular coordination with colleagues and other departments, so clear communication and dependable follow-through are important. Candidates should be comfortable working in a structured environment, maintaining accurate information and completing assigned tasks within agreed timelines. Depending on the function, the role may involve customer interaction, sales activity, store operations, inventory control, project coordination, marketing execution or human-resources support. A proactive approach to identifying issues and escalating matters when necessary will help maintain smooth operations.

Candidates should also demonstrate strong organizational skills and the ability to prioritize multiple activities. Attention to accuracy is particularly important where the role involves customer records, payments, product information, stock movements, project documentation, compliance requirements or performance reporting. The successful applicant should be willing to learn company systems, follow standard operating procedures and work collaboratively with supervisors and team members.

Key Responsibilities

• Plan and deploy integrated communications campaigns across digital and traditional channels, supporting promotional, brand and commercial objectives.
• Develop content ideas and channel strategies for social media and other key marketing platforms.
• Coordinate timely campaign and promotion information internally so relevant teams have accurate messaging and schedules.
• Support the development and approval process for creative assets, including social posts, reels, TikTok concepts, mobile-app updates and other campaign materials.
• Generate creative concepts for marketing collateral and adapt ideas to different formats and audiences while maintaining brand consistency.
• Coordinate with internal stakeholders and external partners when campaigns require production, media, sponsorship or other marketing support.
• Review campaign execution, content quality and timing and help the marketing team improve communication effectiveness across channels.

Candidate Profile

• Relevant experience: Not specified.
• Education/eligibility: Not specified.
• Strong communication, teamwork, customer focus and professional conduct are important for the position.
• Ability to follow procedures, maintain accurate records and meet operational deadlines.
• Comfort with computers and workplace systems is expected where relevant to the role.
• Candidates should be prepared to work in a fast-paced retail or business environment and collaborate with different teams.

The successful candidate will be expected to contribute positively to team performance and maintain the service and operational standards associated with the position. Applicants should highlight relevant achievements in their CV, particularly experience that demonstrates customer handling, target achievement, process accuracy, teamwork, problem solving, technical knowledge or operational control.

How to Apply

Interested candidates should review the full vacancy details and submit their application through the LinkedIn job posting using the application link provided in this listing. Candidates should ensure that their CV accurately reflects relevant experience, qualifications, technical skills and customer-facing or operational achievements. Applicants should also review the original LinkedIn posting before applying because recruitment requirements, availability and other vacancy details can change.