Job role insights
Date posted
November 13, 2026
Hiring location
Cairo
Career level
Senior Specialist
Qualification
content or a related field digital marketing Relevant education or demonstrable experience in SEO
Experience
exact minimum years not stated preferably in eCommerce Relevant professional experience in SEO
Description
Job Overview
The Senior Specialist Search Engine Optimization improves organic search visibility, qualified traffic and revenue across eCommerce markets. The role develops and executes SEO activities for category, franchise and product pages, combining technical improvements with relevant content and strong site architecture. Search behaviour is continually changing, so the specialist evaluates search intent, competitor activity and emerging AI-driven discovery experiences. Working with local, regional and global teams, the role turns analysis into practical recommendations that improve how consumers discover and navigate the online store.
Key Responsibilities
- Research keywords, search intent and competitor activity to identify opportunities across categories, franchises and product listings.
- Optimize product-listing pages, onsite content, metadata and internal links so that pages are relevant and easy to.
- Conduct technical audits covering crawling, indexing, rendering, canonicalization, structured data, site speed and Core Web Vitals.
- Monitor organic performance by market, category and page type, identifying changes in visibility, traffic and business contribution.
- Develop recommendations for content improvements, digital public relations and generative search or answer-engine visibility.
- Work with content, product, development and market teams to prioritize technical fixes and ensure SEO is included.
- Track the impact of completed work and communicate clear findings, risks and next steps to stakeholders.
Requirements and Qualifications
- Professional experience in SEO, digital marketing, content optimization or a related eCommerce discipline.
- Working knowledge of keyword research, search intent, technical SEO and the factors that affect organic.
- Ability to interpret website performance data and translate findings into prioritized actions.
- Comfort working with stakeholders across different markets and functions; strong English communication is important.
Skills and Competencies
The role requires analytical thinking, curiosity about search developments and attention to technical detail. The specialist should be able to explain complex issues in clear language, manage several improvement initiatives and collaborate constructively with developers, content teams and business partners. Experience with SEO analytics and auditing tools is useful.
Skills
select-type
Full Time
Interested in this job?
34 days left to apply
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