Lead CRM Officer
Job role insights
Date posted
November 13, 2026
Hiring location
Dubai
Career level
Middle
Experience
2 Years
Gender
Any
Description
Job Overview
Alshaya Group is recruiting a Lead CRM Officer in Dubai to support the Starbucks customer relationship management strategy across automated and tactical campaigns. The role sits within Integrated Marketing and works with the CRM Manager, brand marketing, performance, data and external technology partners. Its main focus is to plan and deliver relevant customer communications, improve engagement and retention, and use campaign insights to increase customer lifetime value across digital channels.
Key Responsibilities
- Support the development and execution of CRM automation strategies aligned with brand goals and customer lifecycle stages.
- Coordinate campaigns across email, push notifications, in-app messaging and WhatsApp, from planning and segmentation to deployment and reporting.
- Prepare detailed campaign briefs and functional specifications and lead quality checks to ensure accurate delivery.
- Maintain customer journey maps and help build automated workflows for acquisition, retention and reactivation.
- Review campaign performance, test new ideas and recommend improvements based on reach, open rates, click-through rates, conversion, average order value, app installs and customer lifetime value.
- Prepare regular performance reports, support budget tracking and evaluate campaign return on investment.
- Work with Data, IT, Digital, Loyalty and Payments teams and coordinate with external partners such as Bloomreach or Exponea.
- Maintain customer-data accuracy and follow applicable data privacy requirements, including GDPR-related obligations.
Requirements and Skills
- At least two years of e-commerce CRM marketing experience, preferably managing campaigns for a customer database of one million or more members, leads or customers.
- Strong understanding of campaign segmentation, automation and customer retention.
- Experience with specialist CRM or customer data platforms such as Exponea/Bloomreach.
- Thorough understanding of data privacy requirements, including GDPR and data-subject rights.
- Strong analytical, communication, planning and cross-functional coordination skills.
Qualifications and Experience
- A mandatory degree or professional certification is not stated in the accessible job details.
Employment Details
- Company: Alshaya Group
- Location: Dubai, United Arab Emirates
- Employment type: Full Time
Skills
select-type
Full Time
Interested in this job?
45 days left to apply
Beware of job scams and fraud! Never pay anyone for a job application, interview, visa processing or job offer. Disclaimer: RecruitArabia.com is a job information platform, not an employer or recruitment agency, and takes no part in hiring. We make reasonable efforts to list genuine jobs but cannot guarantee the accuracy or availability of every posting, so please verify employer details through official sources before sharing personal information. We never charge job seekers any fees and are not responsible for fraud or loss involving employers or third parties. Suspicious listing? Report it above or email us at admin@recruitarabia.com.
