Social Media Specialist – Arabian Adventures (Temporary 12 Months)

About the Role

Emirates Group's Corporate Communications, Marketing and Brand division shapes how the organisation is perceived by employees, customers, and the wider public across the globe. We're hiring a Social Media Specialist to join this team on a 12-month temporary contract, supporting the Arabian Adventures brand and the wider Emirates Group social media strategy.

In this role, you'll help bring the group's integrated marketing mix to life on social channels, working closely with the Social Media Manager, the PR team, and colleagues across the business to keep messaging consistent, protect the brand, and manage day-to-day community engagement.

What You'll Be Doing

• Execute the group's social media strategy in close collaboration with the Social Media Manager, PR Manager, and other Corporate Communications teams, plus external agencies where needed
• Run the day-to-day social media operations that support Emirates Group brands and business goals, helping build visibility for major campaigns and product launches
• Grow and manage the group's presence across major platforms (Facebook, YouTube, LinkedIn, X, and other relevant channels), driving awareness and traffic back to Group websites
• Spot opportunities to strengthen brand advocacy and reputation, including managing relationships with bloggers and influencers, and creating content that turns audiences into brand enthusiasts
• Track and report on campaign performance using agreed measurement tools, translating data into clear insights for stakeholders — including competitor monitoring and audience sentiment analysis
• Build and maintain relationships with key bloggers and influencers, and coordinate with PR teams and agencies across regions
• Stay on top of emerging social media trends, tools, and platforms, and bring new ideas back to the team

What You'll Need

• 5+ years of experience in marketing, media communications, or public relations
• A relevant degree or equivalent qualification
• Hands-on experience in social/online community management and content writing
• A strong personal presence on social platforms — as a networker, blogger, or online commentator — is a plus
• Sharp social media writing skills with a natural, conversational tone
• Solid understanding of web technology and the broader social media toolset
• Strong relationship-building and communication skills
• A good grasp of how social fits into the wider marketing, advertising, PR, and crisis communications picture

Why Join

This is a chance to work at the heart of one of the world's most recognised aviation brands, shaping how millions of people experience Emirates Group online. The role comes with the full support of an established Corporate Communications team and real ownership over the brand's social voice.