Brand Head

The Brand Head will lead brand strategy, positioning and marketing activity, with accountability for strengthening brand value and supporting commercial growth. The position combines integrated campaign leadership with customer engagement, retail and digital presence, product launches and promotional activity. It requires a commercially minded leader who can create a consistent brand experience across channels, use market insight to guide investment and build an effective marketing team.

Key Responsibilities

• Develop and deliver brand strategies that support business priorities, revenue growth and a clear position in the market.
• Lead integrated 360-degree campaigns, product launches, promotions and brand activations across relevant customer touchpoints.
• Improve brand visibility and engagement across retail, digital and e-commerce channels, maintaining a consistent customer experience.
• Plan omnichannel marketing initiatives that support customer acquisition, retention and stronger interaction with the brand.
• Manage marketing budgets, evaluate campaign results and optimise return on investment using appropriate performance measures.
• Analyse market trends, consumer behaviour and competitor activity, while coordinating with commercial teams, agencies and strategic partners.

Requirements and Qualifications

• Eight to fifteen or more years of experience in brand management or marketing, including senior leadership responsibility.
• A strong background in retail, consumer electronics, FMCG, e-commerce, lifestyle or another consumer-facing industry.
• A bachelor’s degree in Marketing, Business or a related discipline; an MBA is an advantage.
• A proven record of brand strategy, integrated campaigns, digital marketing and omnichannel retail execution.

Skills

The role calls for commercial awareness, creative judgement and the ability to lead teams and external agencies. Strong skills in brand positioning, campaign planning, budget control, performance analysis and stakeholder management are important. Clear communication, collaboration and the ability to translate consumer insights into practical marketing decisions will help the successful candidate deliver measurable impact.

Employment Details

This is a full-time senior marketing position based in Dubai, United Arab Emirates. It involves close partnership with Retail, Sales, E-commerce, Digital, CRM and other commercial functions. The role is suited to an experienced brand leader who can combine strategic direction with hands-on campaign oversight and team development.