Senior Marketing Executive

Overview: We are seeking a dynamic and results-driven individual to join our team and drive the success of our loyalty programme. The incumbent will play a pivotal role in developing and implementing marketing campaigns to attract, engage, and retain customers within the loyalty programme. This role requires a combination of operational execution, strategic thinking, creativity, and strong analytical skills to optimize customer acquisition, retention, and loyalty initiatives.

Responsibilities:

Strategy Development:

• Collaborate with the key stakeholders to develop and execute strategic plans for the marketing and awareness of the loyalty programme, aligning with overall business objectives
• Conduct market research and analysis to identify opportunities for growth and improvement within the loyalty programme
• Develop unique and attractive loyalty campaigns that create a stir in the world of loyalty

Campaign Management:

• Plan and execute marketing campaigns to promote the loyalty programme, including email marketing, social media, digital advertising, and other channels
• Develop strong external (OOH) marketing launch initiatives together with partner brands
• Steer and project manage major marketing campaign roll-outs in multiple regions
• Develop compelling messaging and creative assets to drive engagement and participation in the loyalty programme

Content Management

• Develop briefs for designers and copywriter
• Review designs and copy prior to execution to ensure correctness and quality of message
• Develop an A/B test culture in content creation and continuously improve content for best engagement

Data Analysis and Reporting:

• Utilize data analytics tools to track and analyze key performance metrics related to customer acquisition, retention, and loyalty
• Generate regular reports to measure the effectiveness of marketing campaigns and initiatives, and make data-driven recommendations for improvement

Collaboration and Communication:

• Work closely with cross-functional teams, including Product, brands, and Customer Service, to ensure alignment and integration of loyalty programme initiatives with overall business operations
• Communicate effectively with internal stakeholders to provide updates on marketing initiatives, campaign performance, and upcoming promotions

Budget Management:

• Assist in the development and management of the marketing budget for the loyalty programme, ensuring optimal allocation of resources to maximize ROI

Qualifications:

• Bachelor’s diploma, certificate or degree in Marketing, Business Administration, or a related field
• 3+ years of experience in marketing, with a focus on loyalty programme management or customer relationship management
• 2+ years in leading a creative team
• Experience in leading ATL and BTL marketing campaigns
• Strong analytical skills with the ability to interpret data and draw actionable insights
• Experience with marketing automation tools, CRM platforms, and analytics software
• Strong analytical skills with the ability to interpret data and draw actionable insights
• Experience with marketing automation tools, CRM platforms, and analytics software
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
• Creative thinking and problem-solving abilities, with a passion for driving results and exceeding targets
• Ability to multitask and prioritize tasks in a fast-paced environment

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