Area Brand Trainer

Key Responsibilities:

• Training Delivery:
  • Conduct induction training for new hires on brand history, culture, and values.
  • Deliver ongoing product knowledge sessions to enhance staff expertise in footwear, apparel, and accessories.
  • Provide customer service and selling skills training tailored to sports retail.
  • Train teams on visual merchandising standards and in-store brand presentation.
• Performance Support:
  • Monitor training effectiveness by conducting on-floor coaching and mystery shopping evaluations.
  • Identify skill gaps in store teams and design targeted training solutions.
  • Support store managers in developing staff competencies and succession planning.
• Brand Advocacy:
  • Act as a brand ambassador by instilling passion for sports, fitness, and brand values among staff.
  • Ensure consistent delivery of brand guidelines across all retail touchpoints.
• Operational Excellence:
  • Partner with Area Managers to support store performance through training interventions.
  • Maintain accurate training records, reports, and feedback for continuous improvement.
  • Stay updated with new product launches, brand campaigns, and global training materials.