Performance Marketing Lead – eCommerce

Grandiose is hiring for the Performance Marketing Lead – eCommerce role in Dubai, United Arab Emirates. This position is focused on the responsibilities described in the employer's current LinkedIn listing and is intended for candidates whose background matches the stated scope, qualifications and experience. The role operates within the listed business area and requires the successful candidate to carry out the responsibilities below while working with the relevant internal teams, stakeholders, customers, vendors or technical functions.

Drive customer acquisition, app growth, retention, reactivation and online revenue across Grandiose e-commerce channels. This hands-on senior individual-contributor role leads paid media, app-install and engagement campaigns, retargeting, performance-led branding, customer lifecycle marketing and aggregator advertising. Responsibilities include channel strategy, bidding and targeting, campaign optimization, media planning and budget management, agency leadership, CRM coordination, marketplace advertising, analytics and performance reporting. The role uses GA4, Firebase, Adjust and advertising platforms to evaluate attribution, conversion funnels and customer behavior, while coordinating with product, technology, CRM, commercial, operations and creative teams.

Key Responsibilities

• Drive customer acquisition, app growth, retention, reactivation and online revenue across Grandiose e-commerce channels.
• This hands-on senior individual-contributor role leads paid media, app-install and engagement campaigns, retargeting, performance-led branding, customer lifecycle marketing and aggregator advertising.
• Responsibilities include channel strategy, bidding and targeting, campaign optimization, media planning and budget management, agency leadership, CRM coordination, marketplace advertising, analytics and performance reporting.
• The role uses GA4, Firebase, Adjust and advertising platforms to evaluate attribution, conversion funnels and customer behavior, while coordinating with product, technology, CRM, commercial, operations and creative teams.
• Apply relevant knowledge in Paid Media as required by the role.
• Apply relevant knowledge in Mobile App Marketing as required by the role.
• Apply relevant knowledge in Google Ads as required by the role.
• Apply relevant knowledge in Meta Ads as required by the role.
• Apply relevant knowledge in TikTok Ads as required by the role.
• Apply relevant knowledge in GA4 as required by the role.

Requirements

• Approximately 6–10 years of performance, digital, growth marketing or customer acquisition experience.
• Hands-on paid media experience across Google Ads, Meta Ads, TikTok Ads or similar platforms.
• Mobile app acquisition and engagement experience.
• Experience with e-commerce, quick commerce, retail, food delivery, marketplaces or consumer technology preferred.
• Experience managing media budgets and agencies.
• Working knowledge of GA4, Firebase and Adjust.
• Strong analytical and numerical skills.

Employment Details

• Company: Grandiose
• Location: Dubai, United Arab Emirates
• Employment Type: Full Time
• Career Level: Associate
• Category: Performance Marketing, Digital Marketing, E-commerce, Growth Marketing, Retail

Application

Interested candidates should apply through the LinkedIn job listing provided in the application URL field of this record.