Job role insights

  • Date posted

    October 26, 2026

  • Hiring location

    Dubai

  • Career level

    Senior

  • Qualification

    Relevant Diploma or Degree

  • Experience

    Senior foodservice/HORECA sales management experience preferred.

  • Quantity

    1 person

  • Gender

    Any

Description

The general foodservice manager leads commercial activity for foodservice customers, including hotels, restaurants, caterers, distributors and institutional accounts. The role sets growth priorities, manages strategic relationships and aligns sales, customer development and operational execution to deliver strong service and profitable performance. This position is part of foodservice and HORECA commercial management and contributes to reliable, professional day-to-day delivery. The successful candidate will follow established procedures, maintain accurate information and work collaboratively with colleagues to achieve agreed standards.

Key Responsibilities

The main responsibilities include the following:

  • Develop foodservice sales strategies, account plans and regional growth priorities.
  • Lead customer negotiations and maintain senior relationships with distributors and major HORECA accounts.
  • Coordinate sales teams and cross-functional partners on customer solutions, product availability and service expectations.
  • Review revenue, margin, pipeline and market trends to guide commercial decisions.
  • Identify new channels, customer segments and partnership opportunities while maintaining reliable account service.

A practical understanding of the function, sound prioritisation and timely escalation will help protect quality, safety, cost and customer commitments.

Requirements and Qualifications

  • A bachelor’s degree in business, marketing or a related field is relevant.
  • Around 14 or more years of foodservice, HORECA, FMCG or distributor-sales experience is a useful benchmark.
  • Experience leading regional commercial operations and customer development is important.
  • Candidates should be willing to travel and manage multiple customer and team priorities.

Candidates should show relevant experience, learn local procedures quickly and meet any required statutory or professional standards.

Skills and Competencies

The role needs strategic sales leadership, negotiation, market judgement and strong people management. It also requires practical planning and consistent performance monitoring to translate growth ambitions into sustainable customer and commercial outcomes.

Employment Details

Employer: Almarai. Work location: Dubai, UAE. Employment terms, working schedule, compensation and benefits should be confirmed with the employer during recruitment.

select-type

Full Time

Interested in this job?

45 days left to apply

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