Assistant Manager _ Marketing _ Social Media_ Homecentre

The Assistant Manager – Marketing – Social Media leads organic social activity for Homecentre, connecting creativity, culture and commercial priorities. The position develops platform-specific content that builds brand affinity and engagement while supporting launches, seasonal campaigns, store activity and product storytelling. It works with creative, trade, e-commerce and agency partners to plan content, manage publishing, respond to communities and evaluate performance. The successful candidate understands how to make brand stories relevant to social audiences and uses trends and data to improve execution.

Job Details

• Employer: Homecentre
• Location: Dubai, United Arab Emirates
• Employment Type: Full Time
• Experience: 4–6 years in social media, content or digital marketing

Key Responsibilities

• Develop the organic social strategy across relevant channels and align it with brand priorities and marketing plans.
• Own the content calendar for campaigns, products, topical moments and always-on posts.
• Brief and manage the social media agency, oversee execution and ensure assets meet deadlines and quality standards.
• Coordinate content production, shoots, creator-led assets, store openings, product launches and live-event coverage.
• Manage community conversations, monitor sentiment and escalate customer or reputation issues when required.
• Track performance, competitor activity and platform changes, then recommend improvements to creative, reach and engagement.

Requirements and Qualifications

• Four to six years of social media, content marketing or digital marketing experience.
• Experience managing organic social campaigns and platforms such as Instagram, TikTok, Snapchat, YouTube, Pinterest or LinkedIn.
• Strong content-production, copywriting and stakeholder-management skills.
• Retail, home, interiors, lifestyle, fashion or consumer-brand experience is preferred.

Required Skills

The role calls for platform-native storytelling, trend awareness, agency management, editorial planning, social listening and performance reporting. A good aesthetic sense, organisation, curiosity and the ability to balance creative ideas with commercial needs are important.

Employment Details

Full-time role associated with Homecentre in Dubai, United Arab Emirates. Salary and benefits should be confirmed during recruitment.