Sales Manager – Priority Banking Acquisition

Organization Unit Purpose

The team is responsible to develop more profitable business for Retail bank and also to acquire HNW customers for Priority bank. This team is formed to acquire new to bank customers for the bank, utilize the business opportunity and increase the sales volume and to add multiproduct sales culture to the bank.

• Unit is accountable for developing and growing liability and payroll business for the Retail bank and accountable for achieving budgeted business volume for the Retail bank.
• The Unit is responsible for developing HNW customer base for the Retail bank.
• This unit is formed to acquire new to bank customers, utilize the business opportunity and increase the sales volume and to add multiproduct sales culture to the bank.
• The Unit is responsible for managing PRB acquisition business for the Retail bank, Acquisition, relationships managements and Growth of payroll business.
• The team will create a strong customer base with minimal risk for the Retail bank for up selling all retail products including loans, overdraft, credit cards and Bancassurance.

Job Purpose

• To develop the market share of all Retail banking products and focus on HNW client for PRB segments.
• To achieve business volume, penetration and cross sell targets for PRB Sales Team and also responsible for ensuring sales result for Fixed Deposit, CASA balances and CASA accounts from Salaried & Non-salaried.
• Deliver the annual financial budget in line with the approved business plan.
• To manage recruitments, Retention and Training of the team
• Maintain consistency on business acquisition and % of approval rates from acquired business sources.
• Creating and implement sales plan over medium term time frame with a view to develop sales strategies and achieving budgeted numbers.
• Deliver the annual financial budget in line with the approved business plan.
• Co-ordinate with different departments in the bank for effectively functioning as a team and delivering high level of services to the customers.
• Agree and set targets for individuals and monitor performance on regular basis.
• Ensure all marketing initiative and incentive campaigns are effectively followed and monitored.
• Hold regular review meetings with the team to assess achievement versus plan and work out any future plans.
• Comply with the approved policies, procedures and norms to protect the organizations & customers interest.
• Develop separate area wise acquisition plan and executive it like scan the area approach.
• Work out adoptable sales strategies jointly with branches based on the location.
• Focused and segmented approach on Business sourcing.
• Daily monitor the activities of the team and manage the sales team through a sales managements system.
• Continuously develop and run the innovative sales promotion, motivational programs for the sales staff

Job Content

Financial - Business Performance

• New to bank customer acquisition for PRB from PFA & Salaried.
• Deliver the annual financial budget in line with the approved business plan.

Initiatives - Business and Sales Development :

• Development and implementation of appropriate sales Incentives programs.
• Identify, lead and implement key strategic initiatives to improve portfolio quality, reach, cross sell and brand equity

Customer Service

• Develop programs, process, etc to understand and utilize customer information’s in order to attract, retain and sell to target customer segment.
• Overview customer service issues and closely interact with operation and technology to ensure effective service levels

Operational - Risk Management Processes

• Identify, evaluate and mitigate all risks involved within the policy framework to optimize risk-reward outcomes.
• Ensure business sourcing is in line with approved policies and procedures, include KYC / AML guidelines
• Identify, influence, obtain and manage internal processing/ support services in order to support the achievement of business objectives

Employee - People

• To manage recruitments, develop sales staff through on-job-training, coaching and managing their performance to ensure required levels of performance and productivity.
• Lead, manage, motivate and develop a team of managers to ensure desired levels of productivity and competency Self-Development

Financial - Business Performance

• Growth and penetration of salaried customers business for the bank.
• Deliver the annual financial budget in line with the approved business plan.

Specifications & Qualification

• Graduate /Post graduate
• A seasoned professional with over 8 years of rich & diversified management experience in the area of Sales & Marketing, Business Development, Training, product, Client Relationship Management
• The jobholder must have a high level of analytical, communication and leadership abilities in order to manage and motivate a large number of staff.
• The job holder must be highly achievement oriented and accustomed to work with short time schedules. He/she should have a considerable planning and organizational capabilities.
• The jobholder has to have a high level of knowledge of the credit policy, banking operations and product programs in order to ensure that all business development situations are correctly interpreted.
• High level of computer knowledge & skills
• Strong Experience in sales management, people management, business development and productivity management.
• Exceptional skills in shaping and building up business relationship.
• Outstanding leadership competency and management qualities; articulate
• The jobholder must have a high level of analytical, communication and leadership abilities in order to manage and motivate a large number of staff.
• Skilled in Inspiring and managing people.
• Team player Proactive, Positive, Aggressive, Service oriented & Customer Focused.
• High level of computer knowledge & skills.