Lead- Acquisition & Promotions

FAB Digital – the team behind payit, the UAE’s fastest-growing digital wallet – is on the lookout for a visionary and results-driven Digital Marketing Lead. This is a high-impact role responsible for building and scaling FAB Digital’s marketing capability from the ground up, driving user acquisition, engagement, retention, and brand equity across digital channels.

This is more than a marketing role — you’ll be a strategic growth driver, working cross-functionally with product, engineering, design, and analytics teams. If you're a data-obsessed marketer with a growth mindset and experience in high-velocity environments, this is your opportunity to own the digital growth agenda for a cutting-edge fintech product backed by one of the region’s most trusted banks.

Key Responsibilities

• Own the end-to-end digital marketing strategy for payit, including acquisition, conversion, and retention.
• Design and implement scalable campaigns across paid and organic channels (Search, Social, Display, Programmatic, Email).
• Devise and execute growth experiments (A/B testing, multivariate testing) to improve conversion rates and optimize user journeys.

• Set and track key performance indicators (KPIs) to measure campaign effectiveness across all digital touchpoints.
• Lead paid media efforts across platforms such as Google Ads, Meta, TikTok, Snapchat, and programmatic platforms.
• Own ASO (App Store Optimization) and SEO strategies to improve discoverability and drive quality traffic.

• Work with analytics tools (e.g., GA4, Looker, Tableau) to gather actionable insights.
• Continuously monitor and improve customer acquisition costs (CAC), LTV, retention, churn, and funnel performance.

• Shape and elevate the payit brand presence through storytelling, content strategy, and cross-channel consistency.
• Collaborate with internal stakeholders to ensure brand alignment and compelling user experiences.
• Manage content across owned platforms, including website, blog, email, and in-app channels.

• Partner with product, design, and tech to launch go-to-market strategies for new features and campaigns.
• Work closely with customer support, compliance, and CRM teams to ensure seamless marketing operations.
• Lead agency relationships and third-party vendor performance.

Qualifications & Skills

• 10+ years of experience in digital marketing, growth marketing, or performance marketing roles.
• Proven track record of owning full-funnel digital marketing for a digital-first or fintech product.
• Deep expertise in paid media, SEO/ASO, marketing automation, and funnel optimization.
• Highly analytical; fluent in tools like Google Analytics, Tag Manager, Data Studio, Mixpanel, etc.
• Strong understanding of acquisition and retention economics, attribution models, and growth loops.
• Creative and strategic thinker with excellent written and verbal communication skills.
• Experience working in agile, cross-functional environments with fast product iteration cycles.
• Self-motivated and entrepreneurial; able to thrive in ambiguous or fast-evolving environments.
• Bachelor’s or Master’s degree in Marketing, Business, Digital Media, or related field.

Why Join Us?

• Shape the future of digital payments in the UAE and beyond.
• Work at the intersection of banking and innovation, within a high-performing and forward-thinking team.
• Gain exposure to cutting-edge MarTech, experimentation frameworks, and modern digital infrastructure.
• Be part of a purpose-driven culture that values growth, collaboration, and impact.