VP and Head of Cross Sell, Business Banking

Job Overview

Lead cross-sell and upsell strategy across Business Banking, improving product penetration, customer wallet share and sales effectiveness through data-led campaigns and coordinated relationship management.

Key Responsibilities

• Develop and execute cross-sell and upsell strategy across Business Banking portfolios.
• Identify opportunities to deepen customer relationships and increase product penetration.
• Design campaigns and sales initiatives that improve wallet share and business growth.
• Use portfolio analytics to identify customer needs and priority opportunities.
• Coordinate with Relationship Managers, Product, Marketing, Analytics and other stakeholders.
• Establish performance measures and monitor conversion, revenue and campaign outcomes.
• Coach teams and support consistent execution of sales strategies.
• Ensure cross-sell activities follow customer suitability, compliance and bank policies.
• Use customer and market feedback to improve propositions and sales effectiveness.

Candidate Requirements

• Senior experience in Business Banking sales, relationship management, product management or commercial banking.
• Proven ability to lead sales strategy and cross-functional growth initiatives.
• Strong understanding of Business Banking products, customer segmentation and wallet-share drivers.
• Strong analytical, commercial, stakeholder-management and leadership capabilities.

Key Skills

• Business Banking
• Cross-Selling
• Upselling
• Sales Strategy
• Portfolio Analytics
• Customer Segmentation
• Revenue Growth
• Leadership

What the Role Offers

This position provides an opportunity to contribute to RAKBANK's banking operations in the UAE while working with business, technology, operations, risk, finance or customer-facing teams relevant to the role. The successful candidate will be expected to maintain high standards of accuracy, customer service, governance, collaboration and professional conduct. Depending on the function, the role may also involve process improvement, digital transformation, analytics, automation, regulatory compliance and cross-functional project work.

Employment Details

• Company: RAKBANK
• Job Title: VP and Head of Cross Sell, Business Banking
• Location: Ras Al Khaimah, United Arab Emirates
• Employment Type: Full Time
• Industry: Banking
• Experience: Not specified
• Qualification: Bachelor Degree

Candidate Profile

The ideal candidate should be organized, accountable and comfortable working in a regulated banking environment. Strong communication, analytical thinking and stakeholder coordination are important, along with the ability to prioritize work, meet service levels, protect confidential information and follow documented controls. Candidates should be prepared to work collaboratively and contribute to continuous improvement.

How to Apply

Interested candidates should review the full vacancy details and submit their application through the provided LinkedIn job posting. Applicants should ensure that their CV and supporting information accurately reflect the qualifications and experience requested for the position.