Vice President & Head of Direct Sales, Abu Dhabi

Job Overview

Lead the Abu Dhabi direct-sales organization for retail banking products, driving customer acquisition, sales productivity, partnerships and revenue performance across personal loans, credit cards and related products.

Key Responsibilities

• Develop and execute the direct-sales strategy for Abu Dhabi in line with retail banking growth objectives.
• Lead sales teams, establish targets and monitor productivity, conversion, pipeline and revenue performance.
• Expand customer acquisition through direct channels, employer partnerships, market activity and referral networks.
• Drive sales of personal loans, credit cards and other retail banking solutions while supporting cross-sell opportunities.
• Build relationships with corporate partners and external channels to create sustainable acquisition pipelines.
• Review sales performance, market intelligence and competitor activity and introduce corrective actions.
• Ensure sales practices, documentation, KYC, customer treatment and regulatory requirements are consistently followed.
• Coach leaders and sales teams, strengthen capability and maintain a performance-focused operating culture.

Candidate Requirements

• Senior leadership experience in retail banking/direct sales or a closely related financial-services environment.
• Strong track record managing sales teams and achieving business, revenue and acquisition targets.
• Deep knowledge of retail lending, credit cards, customer acquisition and UAE market practices.
• Strong commercial judgment, stakeholder management, negotiation and people-leadership skills.
• Bachelor’s degree or relevant higher qualification preferred.

Key Skills

• Retail Banking
• Direct Sales
• Personal Loans
• Credit Cards
• Customer Acquisition
• Sales Leadership
• Partnerships
• Performance Management
• Compliance

What the Role Offers

This position provides an opportunity to contribute to RAKBANK's banking operations in the UAE while working with business, technology, operations, risk, finance or customer-facing teams relevant to the role. The successful candidate will be expected to maintain high standards of accuracy, customer service, governance, collaboration and professional conduct. Depending on the function, the role may also involve process improvement, digital transformation, analytics, automation, regulatory compliance and cross-functional project work.

Employment Details

• Company: RAKBANK
• Job Title: Vice President & Head of Direct Sales, Abu Dhabi
• Location: Abu Dhabi, United Arab Emirates
• Employment Type: Full Time
• Industry: Banking
• Experience: Not specified
• Qualification: Bachelor Degree

Candidate Profile

The ideal candidate should be organized, accountable and comfortable working in a regulated banking environment. Strong communication, analytical thinking and stakeholder coordination are important, along with the ability to prioritize work, meet service levels, protect confidential information and follow documented controls. Candidates should be prepared to work collaboratively and contribute to continuous improvement.

How to Apply

Interested candidates should review the full vacancy details and submit their application through the provided LinkedIn job posting. Applicants should ensure that their CV and supporting information accurately reflect the qualifications and experience requested for the position.