CME – PR & Social Media Specialist – Dubai

Canon Middle East is seeking a PR and Social Media Specialist to develop communications that build awareness, support business priorities, and maintain a consistent brand voice across the region. The role combines public-relations planning, media coordination, social content development, campaign delivery, and performance tracking. The specialist works with product teams, regional communications colleagues, and external agencies to publish accurate and relevant information.

Key Responsibilities

• Plan, deliver, and measure public-relations campaigns that support business objectives and provide clear outcomes.
• Coordinate media activities and maintain relationships with external media, social platforms, agencies, and relevant stakeholders.
• Prepare and manage press releases, supporting documents, editorial materials, and local approval processes.
• Develop social media content plans and campaigns aligned with marketing priorities and regional brand guidelines.
• Maintain content calendars, brief creative and media agencies, and coordinate the production of campaign assets.
• Track campaign results against agreed KPIs and use performance insights to improve future activity.
• Coordinate with regional communications teams and support crisis communications or urgent media responses when required.

Requirements and Qualifications

• Relevant experience or education in public relations, communications, marketing, journalism, or social media.
• Ability to create clear written content for public, customer, media, and internal audiences.
• Understanding of social platforms, content calendars, campaign planning, and performance metrics.
• Comfort coordinating approvals and maintaining accuracy across multiple stakeholders and product categories.
• A professional, collaborative approach aligned with customer focus, ownership, teamwork, and accountability.

Skills

• Strong writing, editing, and communication skills.
• Creative thinking paired with organised campaign execution.
• Media and agency coordination with careful attention to brand standards.
• Analytical follow-up using engagement and campaign KPI data.

Employment Details

• Company: Canon EMEA
• Location: Dubai, United Arab Emirates
• Employment Type: Full Time