BTL Marketing Manager

About noon

noon, the region’s leading consumer commerce platform, launched its marketplace in Saudi Arabia and the UAE on December 12, 2017, and expanded to Egypt in February 2019. We now serve millions of customers across the GCC. Today, the noon ecosystem spans marketplaces for food delivery, quick commerce, fintech, and fashion.

noon is a work in progress - a few years in, and only 5% done.

Our mission: Every door, every day.

Role Overview

We are looking for a highly organized, resourceful, and execution-focused individual to lead brand activations, on-ground marketing executions, vendor management, and production workflows across multiple Noon brands (Minutes, Food, Grocery, etc.). This role is hands-on, fast-paced, and requires strong ownership, operational maturity, and the ability to independently drive multiple projects simultaneously — from concept to live execution.

Key Responsibilities

• Plan, manage, and execute ATL & BTL activation campaigns end-to-end.

• Set up, supervise, and maintain brand kiosks / sampling booths across malls, events, exhibitions, and residential areas.

• Manage event sponsorship deliverables, branding, and experience walkthroughs.

• Source, evaluate, onboard, and manage vendors across UAE, India, and China for kiosks, merchandise, and promotional items.

• Lead negotiation on costing, timelines, and quality control.

• Manage multiple overlapping projects, ensuring timelines and quality are met.

• Oversee internal vehicle branding operations for vans, bikes, etc.

• Manage all procurement paperwork, including POs, GRNs, and vendor follow-ups.

• Execute BTL marketing requirements across brands: flyers, standees, uniforms, giveaways, and POSM materials.

• Plan and execute local-area marketing and ensure last-mile implementation.

Key Skills & Requirements

• 3–6 years’ experience in brand activations, vendor management, procurement, or fabrication.

• Strong negotiation and vendor evaluation skills.

• Understanding of materials, fabrication, printing, signage & event build-outs.

• Ability to manage 10+ projects simultaneously.

• Excellent communication and follow-through discipline.

• Proficiency in Google Sheets, Drive, and project tracking tools.

• Fluent in English; Arabic/Hindi/Urdu is a plus.

Who Will Succeed in This Role

• Takes ownership end-to-end.

• Thinks independently and finds solutions proactively.

• Thrives in fast-moving environments.

• Manages chaos with structure.

• Displays operational maturity, reliability, and accountability