Senior Performance Executive

Company Overview:

BFL Group is one of the world’s leading off-price retailers of fashion and homeware. With headquarters based in United Arab Emirates, we serve over markets across the region and Southeast Asia.

Our goal is to delight customers and entice them back with the promise of exceptional pieces that excite – all at up to 80% off the original retail price for fashion designer brands. Our unique “Treasure Hunt” model ensures there is always something new to explore, desire and discover within our stores. Our customers walk out with new items every time they visit any of our stores.

Role Purpose:

The Senior Performance Executive is responsible for managing and optimizing paid media campaigns to drive both online sales and retail store traffic. This role plays a key part in executing full-funnel performance strategies across platforms such as Google Ads, Meta, and TikTok. The Senior Performance Executive collaborates closely with creative, CRM, and analytics teams to ensure campaigns are efficient, data-driven, and aligned with business objectives.

Key responsibilities:

Campaign Management & Execution

• Plan, launch, and manage performance marketing campaigns across Google Ads, Meta, TikTok, and ther paid media platforms.
• Execute full-funnel strategies targeting both e-commerce conversions and in-store footfall.
• Manage app acquisition and remarketing campaigns, including prospecting and retargeting initiatives.

Optimization & Budgeting

• Monitor daily campaign performance and optimize toward key KPIs, including ROAS, CPA, CTR, and conversion rates.
• Adjust targeting, creatives, bidding, and budgets to maximize efficiency and ROI.
• Maintain strict budget control and pacing across all active channels.

Cross-Functional Collaboration

• Coordinate with creative and content teams to align messaging, visuals, and formats with campaign goals.
• Collaborate with CRM and Analytics teams to support integrated campaign strategies and data reporting.

Analysis & Reporting

• Analyze performance data and extract actionable insights to inform campaign improvements.
• Deliver regular reports on campaign effectiveness and recommend optimization tactics.

Qualifications:

• Bachelor’s degree in Marketing, Digital Media, or a related field.
• Minimum 5 years of hands-on experience in performance marketing, preferably in retail and e[1]commerce.
• Proven track record in managing campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, and similar platforms.
• Strong understanding of performance metrics and optimization strategies (ROAS, CPA, CTR, CVR).
• Experience with app marketing, retargeting, and full-funnel digital strategies.
• Proficiency in using analytics and ad management tools.
• Excellent analytical skills with the ability to interpret data and present insights.
• Strong organizational, communication, and cross-functional collaboration skills.

If you think you are fit for this job position, then apply right away. You are steps away from joining a Great Place to Work© and we would love to meet you soon!