E-Commerce Manager (based in Dubai)

About Us

Maritime & Mercantile International (MMI) and Emirates Leisure Retail (ELR), subsidiaries of the Emirates Group, are industry leaders committed to world-class service and exceptional customer experiences. MMI is a global powerhouse in beverage distribution and retail, serving 30+ countries. As a trusted supplier of premium beverages, MMI offers an extensive selection of fine wines, spirits, and specialty drinks through its vast network. ELR operates over 300 outlets worldwide featuring renowned brands like Costa Coffee and Pret A Manger.

We’re especially proud to share that MMI has just been recognized as the Most Admired E-commerce Retailer of the Year at the Images RetailME Awards 2025—a testament to our commitment to building a seamless and personalized online shopping experience.

Role Purpose

As our E-Commerce Manager, you will own and manage the MMI e-commerce end to end, with full P&L responsibility. You’ll take the lead in optimizing performance — blending eye-catching digital merchandising with smooth operational execution and data-driven growth strategies. From day-to-day operations to long-term planning, you’ll ensure every product, price, and stock detail is accurate while crafting a seamless customer journey that drives loyalty and repeat purchases.

You’ll work closely with CRM & Data, marketing, supply chain, and operations teams to launch new initiatives, boost sales, and enhance efficiency across the entire digital business. This is a high-impact role for someone organized, detail-driven, and commercially minded — passionate about the fast-moving world of e-commerce and ready to shape how MMI connects with customers online.

Key Accountabilities

• Lead digital merchandising, operational flows, and KPI optimization in line with MMI’s strategic P&L and cost objectives.
• Use data to analyze customer behavior, validate product features, and identify opportunities.
• Ensure an exceptional customer experience through seamless checkout, responsive support, timely deliveries, and proactive review management.
• Test, monitor, and analyze website performance using tools like Adobe/Google Analytics to improve SEO and overall site performance.
• Track customer satisfaction and sentiment across touchpoints (NPS, reviews, surveys, feedback loops) and translate insights into continuous improvements.
• Work closely with CRM and loyalty teams to strengthen retention, drive repeat purchases, and build long-term customer advocacy.
• Support omni-channel, multi-brand, and integrated retail initiatives, working within IT governance frameworks.
• Maintain compliance with all laws and regulations, including those governing the sale of alcoholic beverages in Dubai.
• Track and optimize KPIs for website and app usage, revenue, and retention, collaborating with CRM and digital marketing on acquisition and retention strategies.
• Plan and execute targeted marketing campaigns (social, email, paid ads) with CRM teams, using data to maximize impact.
• Oversee product availability, forecast accuracy, and e-commerce reporting (weekly, monthly, quarterly).
• Leverage analytics tools (Google Analytics, Google Marketing Platform, SQL, Power BI) for performance insights.
• Align operations and last-mile delivery for best-in-class fulfilment, returns, and service integration.
• Possess basic knowledge of SEA, SEO, Display, App, Affiliate, and related tools/technologies.

Required Skills, Experience & Qualification

• Minimum 5 years’ managerial experience in mobile app or e-commerce management specifically within the alcohol industry
• Strong knowledge of digital and product strategy.
• Solid understanding of the alcohol category and customer expectations in this space.
• Experience with agile methodologies and last-mile delivery operations.
• Service-oriented, proactive, organized, and methodical.
• Excellent communication skills.
• Must be willing to relocate.

Why Join Us

Join MMI and lead the evolution of our digital retail strategy. As an E-Commerce Manager, you’ll drive growth, shape customer experiences, and work with iconic brands across a dynamic, market-leading portfolio — all within a culture that champions innovation, collaboration, and results.