Business & Product Strategy Analyst

1. PURPOSE OF THE JOB

To drive data-informed business decisions and optimize product performance by delivering strategic analysis, reporting, and cross-functional collaboration across the GWM Division. This role supports sales and after-sales operations by enhancing processes, aligning product strategies with market demands, and ensuring efficient execution of vehicle product lifecycle initiatives.

1. JOB ACCOUNTABILITIES

Business Analysis & Operational Support

• Analyse sales data, inventory levels, and customer insights to identify trends, risks, and opportunities.
• Prepare regular performance reports for management to support strategic decisions.
• Collaborate closely with sales and service teams to enhance operational efficiency and alignment.
• Support pricing strategies through competitor benchmarking and market data analysis.
• Assist in CRM optimization to improve customer retention, lead conversions loyalty, and satisfaction.
• Design and maintain dashboards and real-time performance monitoring reports for actionable insights.
• Perform Gap analysis and impact assessment on existing systems and processes.

Product Management

• Develop and manage the product roadmap for current and upcoming vehicle models to ensure strategic alignment with market demand.
• Conduct competitive analysis to identify market trends and ensure the dealership stays ahead of competitors.
• Monitor product performance, including sales volumes, market share, and customer feedback, to drive continuous improvement.
• Liaise with the brand’s headquarters to communicate local market needs, customer insights, and performance feedback, ensuring alignment with global strategies.
• Support the after-sales team with product-specific training, documentation, and materials to enhance service quality and customer experience.
• Analyze product performance and iterate based on feedback and data.

1. JOB REQUIREMENTS

Education:

• Bachelor’s degree in business administration, Marketing, Engineering, or a related field.
• MBA or Postgraduate degree (Preferred).

Experience:

• 4–6 years of experience in business analysis, product management, or strategy within the automotive industry.

Skills & Qualifications required:

• Strong data analysis and visualization skills (Power BI, Tableau).
• Advanced proficiency in Excel, PowerPoint, and analytical tools
• Familiarity with CRM (e.g., Salesforce, MS Dynamics) and ERP systems
• Excellent communication, stakeholder management, and presentation skills.
• Strong business acumen with a customer-centric mindset.
• Ability to manage multiple projects in a fast-paced environment.