Marketing Executive job Description Sample

Marketing executives develop and oversee marketing campaigns to promote services and products. The role of a Marketing Executive can include creative, analytical, digital, business, and administrative tasks. The details of the position also vary depending on the type and size of the employer. Executives are likely to work closely with other employees in advertising, market research, manufacturing, sales, and distribution.

Job brief

We are looking for a talented Marketing Executive to carry out marketing projects for the benefit of our company. Depending on trends and customer requirements, you will organize creative campaigns and promotional events that can make a difference in the success of our company. The ideal candidate has a passion for the “art” of marketing and has a wealth of ideas to develop effective strategies. You need to build a solid arsenal of techniques and methods to promote our products, services, and public image. The aim is to go onto the market and encourage customer interest in our products and services so that our reputation is strengthened and our further growth is facilitated.


Marketing executives oversee many aspects of a campaign throughout the life of a product, service, or idea. These executives are likely to have a lot of responsibility, to begin with and be asked to manage their time and resources themselves. :

  • Conceive and develop efficient and intuitive marketing strategies
  • Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events
  • Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
  • Initiate and control surveys to assess customer requirements and dedication
  • Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
  • Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
  • Monitor progress of campaigns using various metrics and submit reports of performance
  • Collaborate with managers in preparing budgets and monitoring expenses


  • Proven experience as marketing executive or similar role
  • Good understanding of market research techniques, data analysis and statistics methods
  • Thorough knowledge of strategic planning principles and marketing best practices
  • Proficient in MS Office and marketing software (e.g. CRM)
  • Familiarity with social media and web analytics (e.g. WebTrends)
  • Excellent communication and people skills
  • Strong organizational and time-management abilities
  • Creativity and commercial awareness
  • BSc/BA in marketing, business administration or relevant discipline
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