Specialist, Digital Channels & Communities (External Comms Dept.)

Key Responsibilities

• Community Management & Engagement: Build, manage, and scale active communities across platforms like social media (Twitter/X, Facebook, LinkedIn, Instagram), forums, and brand-owned community hubs. This includes fostering healthy discussions, responding to inquiries in a timely manner, and ensuring a positive and respectful environment.
• Content Creation & Communication: Develop and curate engaging digital content, including text posts, articles, images, and videos, that aligns with brand messaging and campaign objectives. Ensure a consistent brand voice across all channels.
• Campaign Management: Plan, execute, and monitor digital marketing campaigns across channels such as email marketing, social media, and search engine optimization (SEO)/Search Engine Marketing (SEM).
• Analytics & Reporting: Track and analyze performance metrics using tools like Google Analytics and social media insights to measure the success (ROI and KPIs) of campaigns and community engagement efforts. Provide actionable insights and recommendations for optimization.
• Cross-functional Collaboration: Work closely with internal teams (e.g., marketing, product, customer support, sales) to ensure cohesive messaging and gather community feedback to inform product development and strategy.
• Market Research: Conduct research on industry trends, competitor strategies, and audience needs to inform content creation and identify new opportunities for growth.
• Events & Programs: Organize and manage virtual events, contests, and ambassador programs to boost interaction and empower community advocates.

Required Skills & Qualifications

• Experience: Proven experience (typically 2-5+ years) in social media management, online community management, or digital marketing.
• Technical Skills: Proficiency in social media platforms and digital marketing tools (e.g., Google Analytics, Hootsuite, Mailchimp, HubSpot, Figma or Canva for design). Basic knowledge of SEO principles, HTML/CSS, and web analytics is often a plus.
• Communication: Strong written and verbal communication skills, with the ability to craft compelling and user-friendly content.
• Analytical Mindset: Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
• Soft Skills: Creativity, empathy, attention to detail, strong organizational and project management skills, and the ability to work collaboratively in a fast-paced environment.