Head of Wealth Platforms, Innovation and DigitalAssets

Role       : Head of Wealth Products, Innovation and Digital Assets
Location : Abu Dhabi                           
Role Purpose:

The Head of Wealth Platforms, Innovation & Digital Assets is a senior business leader within the Wealth Management division, responsible for driving the digital strategy, platform enablement, and commercial performance of all wealth platforms across Retail, Private Banking, and ADIB Securities. This role ensures that platforms are business-aligned and commercially driven, supporting revenue growth, client acquisition, and product adoption through digital channels.

The role partners closely with Technology, Product, and Segment teams, while maintaining business ownership of platform outcomes, including digital asset strategy, innovation pipeline execution, and channel penetration.
    
Key Accountabilities of the role      

Platform Strategy & Ownership

Lead the business ownership of platform capabilities and digital enablement across all wealth segments, including Retail, Private Banking, and ADIB Securities. Ensure platforms are scalable, secure, and aligned with business needs and segment strategies.

Business Ownership of Commercial Outcomes

Own and drive KPIs related to revenue generation, asset growth, and product penetration through digital wealth platforms across all segments, including Retail, Private Banking, and ADIB Securities. Collaborate with product and segment owners to ensure digital channels are commercially optimized and contribute to overall business targets.

Drive digital trading volumes to achieve growth/revenue targets, thus ensuring all features related to brokerage operations systems are held to the highest standards.

Develop and execute marketing strategies to attract new clients and implement client retention strategies

Enablement of Product & Service Innovation

Collaborate closely with product owners and segment heads to ensure platforms support timely deployment of new wealth products and services. Embed agility in delivery frameworks to accelerate time-to-market and drive competitive advantage.

Develop and execute direct banking / online trading strategies including implementing /enhancing the digital trading platform / capabilities, expansion into new markets, enhancement of product offerings and service capabilities

Monitor market trends and competitor activities to identify opportunities and threats

Spearhead operational and business relationships with 3rd party correspondent brokerage firms and custodians to deliver best in class products suited to clients. 

Commence and lead the business analysis function within ADIB Securities to drive sales based on analytics and data.

Digital Assets & Emerging Technology

Develop digital assets strategy and implementation plan for the business including development of product offerings and capabilities, identifying used cases for market roll out and adherence to regulatory requirements.

Collaborate with IT and development teams to ensure robust and scalable digital asset management platforms.

Drive the adoption of blockchain technology to enhance ADIB’s digital assets capabilities 

Identify emerging trends in the digital assets space and assess their potential for the business.

Oversee the lifecycle management of digital assets, from acquisition to storage, trading, and divestment.

Monitor changes in regulatory environments affecting digital assets and proactively update policies.

Serve as the primary point of contact for digital asset matters, working closely with executives and key stakeholders.

Provide regular reports and updates on the status and performance of digital assets.

Leadership & Governance

Provide strategic oversight to direct reports, fostering a high-performance, delivery-oriented culture. Represent the wealth platform function in key governance forums.

Client & Advisor Experience

Ensure platform solutions deliver superior digital experiences for clients and enhance productivity for relationship managers and advisors.

Stakeholder & Regulatory Alignment

Engage with Technology, Risk, Compliance, Shariah, and Operations to ensure business priorities are met through secure, compliant, and scalable platform solutions.

Ensure continuity and operating services for APP & Web to ensure business continuity.
KPI Description
Digital Revenue Contribution % of wealth revenue originated or influenced by digital platforms
Platform Adoption & Penetration % increase in clients using digital channels across wealth segments
Asset Growth via Digital Channels AUM growth directly attributable to digital origination and servicing
Time-to-Market for New Features Average time to launch new digital capabilities across wealth platforms
Platform Uptime & Resilience Availability and stability of digital platforms across all segments
Client & Advisor Satisfaction NPS and platform satisfaction metrics from clients and front-office teams
Digital Asset Progression Milestones achieved in launching or scaling digital asset capabilities
Innovation Commercialization Number of pilots or innovations deployed at scale
Leadership & Team Performance Team engagement, retention, and leadership effectiveness
Specialist Skills / Technical Knowledge Required for this role:
 

• Superior intellect, strategic and tactical thinking ability, combined with a strong business sense to challenge the status-quo
• Very strong problem-solving skills (analytical skills, creativity and logical thinking) to tackle complex issues; may go beyond application of existing know-how
• Capability to develop and articulate reliable plans and link them to functional and business financial plans
• Experience with digital asset exchanges, wallets, custody solutions, and blockchain protocols.
• The ideal candidate will have a strong background in digital assets, financial technology, and regulatory compliance.
• Familiarity with smart contracts, decentralized finance (DeFi), and tokenization processes.
• Ability to effectively influence people of all levels in a fast-moving environment, energetic, enthusiasm, commitment, courage and entrepreneurial excitement, with a desire for ownership.
   

Previous experience:      

• 15+ years of total experience including 10+ years of best-in-class digital experience and knowledge, with a deep understanding of Digital Technology, Agile and Design Thinking
• Banking and Brokerage experience is a must.
• Experience in large company transformations (typically in the consumer and technology sectors), and the managerial ability to lead and see programs through completion
• Strong knowledge of regulatory compliance standards for digital assets, including KYC, AML, and other financial regulations.
• Experience in risk management, cybersecurity, and secure handling of digital assets.