PR & Social Media Executive

Overview of the Role:

• BYD is not just an automaker, it is a global technology company leading electric mobility, battery innovation, and sustainable transport solutions. Guided by our mission “Technological Innovations for a Better Life”, BYD is shaping a zero-emission future worldwide. As part of Al-Futtaim Automotive, you will be at the forefront of this transformation in the UAE, inspiring customers and turning digital leads into loyal buyers. This role is about building trust, delivering experiences, and representing a brand that is redefining mobility.

What You Will Do:

• Drive brand storytelling, organic social media engagement, and media presence for Polestar, BYD, and Yang Wang under Al-Futtaim Electric Mobility.
• Hands-on experience in shooting authentic, low-fi social stories for event coverage.
• Support the development and execution of PR strategies to enhance brand reputation and media exposure.
• Support on reviewing press releases, media kits, and editorial pitches.
• Build and maintain strong relationships with media, journalists, bloggers, and influencers in the automotive, sustainability, lifestyle, and tech sectors.
• Assist in the execution of press events, media test drives, product launches, and influencer activations.
• Support and liaise with the agency for content calendars, ensuring a balanced mix of brand storytelling, product highlights, influencers and UGC content
• Brief and liase with agency to schedule, and publish high-quality content across platforms (META, TikTok, LinkedIn, Snapchat, YouTube), ensuring brand consistency and strong visuals.
• Assist in conceptualizing and briefing engaging, platform-specific content (copy, images, videos, reels, and carousels) tailored to each brand’s identity

Required Skills and Experience:

• Bachelor’s Degree in Public Relations, Communications, Media Studies or related qualifications.
• 2-3 years of experience in PR, social media, and content creation (automotive, or lifestyle industry experience preferred).
• Strong understanding of UAE’s media landscape, influencer marketing, and social media best practices.
• Experience with copywriting, content creation, and storytelling skills
• Hands-on experience with social media management tools (brandripplr) and analytics platforms.
• Knowledge of SEO, social media advertising, and paid campaigns are a plus
• Experience in event coordination, media relations, media hosting, and influencer collaboration, with a strong network of industry contacts