Assistant Manager – CRM _ HomeCentre

Job Title: Assistant Manager - CRM

Department: E-commerce Location: Dubai Reports to: Senior Manager Digital Marketing Job Type: Full-time

Job Summary:

We are seeking an analytical, data-driven, and customer-focused Assistant Manager - CRM to support the development and execution of CRM strategies across digital channels. The ideal candidate will play a key role in enhancing customer engagement, retention, and lifetime value by leveraging data, segmentation, and personalized marketing initiatives.

Key Responsibilities:

● Assist in developing and executing the CRM roadmap for the e-commerce business, including email, whatsapp, push notifications, and In-apps

● Manage end-to-end CRM campaigns from segmentation and content coordination to deployment and performance analysis.

● Monitor customer journeys and automate lifecycle communications to drive retention, reactivation, and cross-sell/upsell.

● Work with analytics teams to analyze customer behavior, purchase patterns, and campaign performance to optimize targeting and messaging.

● Collaborate cross-functionally with content and product teams to ensure CRM initiatives align with overall business goals.

● Support loyalty program initiatives and customer engagement strategies across touchpoints.

● Conduct A/B testing and experiments to drive continuous improvement in CRM communications and KPIs.

Qualifications & Experience:

● Bachelor’s degree in Marketing, Business, Communications, or a related field.

● 3 to 5 years of experience in CRM or retention marketing in e-commerce.

● Hands-on experience with CRM platforms (e.g., Bloomreach, Braze, Mo-engage, or similar).

● Strong analytical skills and proficiency in tools like Excel, Google Analytics, or data visualization tools (Power BI, Looker).

● Familiarity with marketing automation and customer lifecycle management.

● Excellent project management, communication, and stakeholder coordination skills.

● Knowledge of customer data platforms (CDPs), segmentation, and personalization strategies is a plus.