Working at Dyson – Media Analyst


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Job Description:

Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in the US in 2002, and since then operations have grown exponentially. Our US headquarters is based in Chicago’s Fulton Market neighborhood with additional offices located in Aurora, Illinois and Ann Arbor, Michigan. We also have employees working in field sales, our service centers, and in our growing number of Dyson Demo Store’s across the country.

Job Responsibilities:

  • Drive innovation and vision for measuring engagement and retention paid media efforts
  • Working with technical and non-technical cross-functional teams to maintain proper classification of large and complex media datasets
  • Assist in the testing design and performance measurement of media experiments in tandem with media agency
  • Work with the Media Manager in data pulls for content partnerships+ influencer to create recaps with key learnings
  • Develop effective data visualizations and analytical solutions that provide stakeholders access to critical metrics and insights
  • Own the design, development, and maintenance of ongoing metrics, reports, analyses, dashboards, etc. to drive key business decisions
  • Partner with strategy/analytics team and provide data visualizations and reports to internal paid media team & Category teams to drive key business decisions
  • Media ad hoc reporting (Quarterly Media Reviews, Quarterly Category Reviews, campaign post-mortems, etc.)
  • Working closely with Mindshare analytics team to bring forth analyses that ladder up to our learning agenda and business objectives
  • Partner with Media Director and agency on the development of metric framework across full funnel media execution from brand to demand
  • Mix Modeling (MMM) to assist Mindshare (media agency) in the QA and data collection aspect, as well as working alongside our Analytics team during the data collection process (focusing on paid media specifically)
  • Play a pivotal role in the education and adoption of ecommerce media measurement framework beyond last click attribution
  • Working with Mindshare and the Insights team on development of brand measurement framework to further ingrain insights with media strategy and the measurement of branded media
  • Build and analyze key metrics to uncover trends and root causes of issues

Job Requirements:

Qualification & Experience:

  • Ability to adapt to new software, technologies, and methodologies
  • Technical skills to troubleshoot paid media data issues, resolve data pipeline gaps and improve data infrastructure and fidelity
  • High degree of confidence and understanding regarding the following media technologies—their purpose, how they work, how they store data & how that affects integrating datasets from these technologies
  • Demand Side Platforms
  • Sophisticated proficiency in Excel (pivot-tables, V-lookups, graphics) Tableau and SQL.
  • Experience and significant exposure to media measurement techniques and concepts, coupled with deep understanding of e-commerce measurement landscape
  • Experience handling large data sets and preparing data for testing and analysis. A sharp attention to detail for data quality assurance
  • Ability to accurately test, verify, and debug the data collected by digital analytics platforms for the purpose of quality assurance
  • Excellent written communication and presentation skills
  • Basic descriptive and inferential statistical methods, regression/correlation analysis
  • Google stack (DV360+SA360+GA360)
  • Excellent problem solving and critical thinking skills
  • Solid understanding of data infrastructure
  • Proven track record at driving collaboration between teams
  • Bachelor’s Degree in quantitative area, or proven success in quantitative role
  • Storytelling – Can easily distill complex analytics into simple themes that are appropriate for non-technical stakeholders.
  • 3-5 years of experience in an analytics function
  • Ad Servers

Job Details:

Company: Dyson

Vacancy Type:  Full Time

Job Location: San Francisco, CA, US

Application Deadline: N/A

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