Sr. Mktg.Mngr. – Digital CX & Content, Starbucks, MENA

Alshaya Group

Job Description

Role Profile:
We are looking for an experienced and energetic Senior Manager to lead the Digital Customer Experience & Content team for Starbucks MENA and oversee our portfolio of platforms and channels at a regional and market level. The ideal candidate will combine creative excellence with commercial acumen to create experiences that delight our customers and drive top-line growth for our business.

He/ she will draw on their deep understanding of digital marketing and retail to:
 ensure we provide a consistent and engaging digital experience for our customers across channels
 lead the creation and localization of eye-catching digital content and brand assets
 work closely with our partners and other third parties to ensure that Starbucks is at the forefront of digital channel innovation
 ensure that our digital properties play a key role in customer acquisition and retention
 support the development of our digital commerce offer to become a key driver of top-line growth for Starbucks
 drive the development of an approach and culture that places conversion, evaluation and optimization at the heart of all marketing activities

The Senior Marketing Manager reports into the Head of Integrated Marketing & CSR and will work closely with other Senior Marketing Managers to ensure that the experience we create through our digital channels and platforms, including the Starbucks MENA website, is matched in our offline/ traditional marketing and in our stores. The role will be supported by more junior team members, focusing on UX, SEO, CMS, Content/ Graphic design and Online trading/ D-comm. He/ she will be responsible for managing and mentoring this team, and ensuring that it becomes a high-performing part of our organization.

The Senior Marketing Manager is responsible for ensuring that all of our digital properties are fully integrated with the overall customer experience, are responsive to the changing needs of our customers, and reflect the high standards associated with the Starbucks brand. He/ she will ensure that our evolving digital commerce offer makes a meaningful contribution to top-line growth by developing new and existing relationships with third-party providers (including delivery apps and online retailers) and working closely with other functions within Starbucks (including Category Management and Supply Chain) to ensure that our digital channels are fully supported by the correct back-end systems and processes.

He/she will also play a key role in the ongoing digital transformation journey of Starbucks MENA and provide a source of inspiration, guidance and education for fellow marketers and for stakeholders in the wider business – including those in more senior positions. He/ she will act as an ambassador for Marketing at Starbucks, and support our drive to be recognized as a center of excellence within the Starbucks world, and to become an award-winning team within our region and industry.

The below Key Performance Areas include but are not limited to:
 Ensuring that the experiences we create for our customers online are grounded in relevant customer insights, and coaching the team to help them translate data and insights into marketing activities
 Managing the Starbucks MENA website, including our CMS, and driving continuous improvement by evaluating key metrics (landing page impressions, conversion to retail channels, etc.)
 Leading the creation of new digital content for Starbucks MENA and localizing assets created by the Starbucks EMEA team to ensure relevance for our region and markets
 Building strong relationships with third-party platforms and ensuring that they integrate with the broader Starbucks digital experience, leading the creation of assets that make Starbucks stand out from our competitors on these platforms, and ensuring the customer experience meets the same hig

Senior Marketing Manager

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