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Sr. Marketing Manager

Right Calibre Executive Search

Job description / Role

The ideal candidate will be responsible for developing, managing, executing and analyzing our marketing campaigns. You will also collaborate with other internal teams and marketing executives to develop a marketing strategy and plan. You will then communicate these plans effectively to all relevant internal teams. This position is great for someone who is both analytical and creative.

Responsibilities

Coordinate with the sales and business development to ensure consistent branding.
Branding and Corporate Communications
Lead the marketing team
Oversee and analyze performance and execution of marketing campaigns
Develop partnerships
Collaborate with senior marketing leaders to develop marketing strategy and plan
Develop campaigns and tactics to boost the company’s reputation and drive qualified traffic
Experiment with various offline and online organic and paid acquisition channels
Develop strategies and tactics to get the word out about new products launch, retain market leadership, and drive qualified traffic/leads.
Deploy successful marketing campaigns and own their implementation from ideation to execution.
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, blog, newsletters, and performance analysis.
Produce valuable and engaging content for our digital channels: corporate website, blog, platform, social media, push notifications, and blog that attracts and converts our target groups

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