Social Media Coordinator

Job description / Role

Job duties and responsibilities
• Develop, implement and manage our social media strategy
• Define most important social media KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign organic and paid campaigns
• Stay up to date with the latest social media best practices and technologies
• Use social media marketing tools such as Later
• Attend educational conferences and online training
• Work with copywriters and designers to ensure content is informative and appealing
• Collaborate with Sales teams for lead generation
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network
• Provide constructive feedback
• Liaise with the customer service department to handle customer’s complaints via social media

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