Senior Partner Recruiting & Activation Specialist

SAP Middle East & North Africa

Job description / Role

Senior Partner Recruiting & Activation Specialist, Kuwait Based

Requisition ID: 278203
Work Area: Sales Support
Expected Travel: 0 – 10%
Career Status: Professional
Employment Type: Regular Full Time


SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.

SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it’s the best-run businesses that make the world run better and improve people’s lives.


The Partner Recruiting & Activation Manager is focusing on mid-term business development activities across the entire partner portfolio of SAP. The target is to effectively extend the ecosystem of SAP, to find partners within the scope of a well-defined partner strategy and to recruit them for the business with SAP. The main focus of this position is to expand SAPs ecosystem into areas aligned to the strategy. This is done by recruiting scalable, financially healthy partners, by raising the activity-level of existing partners as well as by creating specific campaigns which will eventually drive revenue with partners.


Main Responsibilities:

Business Planning / Strategy for the respective area with alignment with GBSEs and PBMs

– Ensures development of the annual partner business planning based on strategic focus of the partner as well as SAP; major dimensions covered are annual business goals, enablement, business development, demand generation & marketing; focuses on critical areas for the partner.
– Enables partners for further development or exit, based on business approach and willingness/ability to grow. Derives specific measures in order to develop the partner based on the overall goal agreed to.
– Enables partners to excel in sales and delivery; Guides operationalization of the business plan in order to facilitate execution on regional / local level in collaboration with local Partner Sales Managers as well as with other SAP units involved.
– Reports on activities agreed per partner / campaign and indicates deviations from agreed roadmap. Identify possible solutions and drive their implementation accordingly.
– Leverages the multi-solution portfolio in order to maximize the impact of the partners covered. Actively drives partners to adopt SAP’s cloud portfolio and transform the business accordingly.
– Ensures partner resources have full access to and are utilizing SAP tools and methodologies.
– Qualifies white space and analyzes gaps in the Ecosystem within the area of responsibility.

Partner Recruiting

– Screens the market to identify potential partners (competitive Resellers, ISVs, etc.); Has a special focus on non-traditional partners in order to further expand and innovate the ecosystem (e.g. utility- / telco-companies, influencers, new and growing businesses, etc.).
– Facilitates the recruitment process in SAP PRM system.
– Drives business plan for recruiting with candidate and get sign off from SAP stakeholders.
– Develops the relationships with the Partner senior management, including C-level, that will drive the necessary levels of strategic focus through the life of the relationship.
– Responsible for partner onboarding process in close collaboration with PSA/(i)PBM/GBSE/Solution Center et al until 1st transaction closed and sufficient pipeline has been built.
– Qualifies and follows up on partner leads according to ideal partner profile.
– Covers escalations in his area of responsibility.

Activation and Development

– Monitors the business level and the general business approach of the partners in his/her area.
– Identifies actions to increase the activity level of partners assigned to; does so in a proactive manner.
– Implements in collaboration with PBMs and others in the field.

Campaign Development & Roll-Out

– Ensures development and operationalization of distinctive partner sales campaigns based on the partner sales strategy in close collaboration with regional/local ecosystem teams, marketing, legal, field sales management and other relevant units of SAP.
– Implements roll-out of campaigns with local sales management in order to push initial deals which are required to stabilize the business on both sides, SAP as well as the partner.
– Ensures reporting on sales progress against targets agreed and initiates corrective actions upon as required.
– Assess strengths and opportunities of partner business on a constant base, aligning with SAP’s business aspirations. Recommends actions & next steps to SAPs sales management accordingly.
– Improves sales and delivery efficiency by making enablement available just in time, ensuring the right content and knowledge is delivered as required, and that skills are developed in line with joint business plans.
– Understands future opportunities for mutual business expansion covering all relevant areas (solution development, industry-focus, regional focus, etc.) in collaboration with PBMs. Drives corresponding projects (mid- / long-term) from SAP-side which help to expand the business for both parties.
– Participates a community of best performance for our partners through challenges, learning content and recognition of our top partners and their high potential across the diverse market units.

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