Senior Digital Merchandiser

Chalhoub Group

Job description / Role

Our Senior Site Merchandiser is responsible for ensuring offerings and promotions are timely listed online in alignment with stores. The Senior Site Merchandiser is also responsible for analyzing online purchasing data, competitor comparisons, and translate them into the report to update management.

What you’ll do:

Product Management:
– Manage/create/remove categories and collections on the website
– Manage product recommendation and personalization tools
– Ensure consistency of product SKUs and labels with ERP systems
– Align with the Online Brand Strategy plan and assist the dedicated teams on operational actions for acquisition, promotion, retention, communication, etc.
– Liaise with the purchasing team for new launches (in line with all stores)
– Liaise with the commercial team for new brands listing
– Manage the launch of products, including content request from brands and stock request from purchasing team
– Ensure all promotions are active online (including; discount promotions, GWP and PWP by country)

Merchandising on Site:
– Utilize sales and customer analytics to decide how products should be displayed online to maximize sales
– Guarantee optimum brand presentation in homepages, landing pages and product description
– Product assortment by best sellers, unsung heroes and new launches to optimize sales
– Filters and main menu navigation update
– Homepage banners and content update to guide customers to our current promotions, newness, product recommendations and best sellers
– Optimizing product pages including; product imagery, monitoring reviews, cross-sells/upsell and product page ‘special offer’ banners
– Optimize the catalogue to increase conversion rates

Stock Management:
– Monitor stock levels to avoid out of stock issues during peak season
– Forecast and create stock replenishment for the purchasing team to action
– Analyze and manage the stock levels to reach sell through ratio KPIs

– Own the merchandising calendar – planning with marketing, content, social, email and seek to constantly optimize
– Work with purchase coordinators to ensure products used in marketing campaigns are online in time, share product links and work with content team to manage social media schedule based on arrivals
– Notify marketing/content team of new brand arrivals for photography so it’s ready to launch with Brand online
– Work with CRM to determine email schedule, select relevant product
– Work with Finance to determine budgets and forecasting
– Liaise with concessions for uploads, seasonal updates and sale alignment
– Communicate Brand updates and website changes with the team

– Analyze and report on best sellers by week, month, country, categories and Brands
– Draft monthly reports to update brands on their current market shares and ranking against competitors
– Update monthly dashboard/CEO dashboard
– Generate forecasts and topline definition
– Analyse website performance, traffic, conversion and other KPIs across regions and countries
– Monitor google analytics on a daily basis to create actionable recommendations
– Process daily SMS to customers with pending orders to help minimize the cancelation rate

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