Sales Account Manager – Retail Focus

COEGA Sunwear

Job description / Role

The Sales Account Manager will be responsible for growing new and existing long term customer relationships across key accounts. They will act as the lead point for developing creative sales strategies to meet customer and company objectives while driving revenues and delivering exceptional levels of customer service.

The sales account manager will collaborate closely with the Sales Manager on Key Accounts delivering on the sales strategies. They will also represent the business in negotiations, maximising opportunities to meet COÉGA Sunwear growth plans and targets

In collaboration with the Sales manager execute a business plan for retailers to achieve business sales growth in alignment with COÉGA Sunwear sales strategy .
• With the Sales Manager create annual sales targets and objectives and implement these to ensure the achievement of sales targets.
• Develop and implement a client acquisition plan for SEA to identify new and existing target clients to maximise regional MICE sales leads and conversions.
• Drive the COÉGA Sunwear sales plan, ensure that agreed timescales are met, and customers and channels are targeted to achieve business growth and profitability.
• Manage assigned customer accounts through effective account management to achieve the sales target ensuring accuracy at all stages; analyse historic data using excel vlookups and pivot tables to create smart product mixes and quantity recommendations, influence the customer order towards those recommendations, provide final order details to Supply Chain, confirm inventory availability and delivery and assist Finance with payment collection.
• Accountable for consignment account management including sell-out report analysis, smart replenishment suggestions, appropriate inventory level control, quarterly management of stock counts, investigation of differences and inter branch transfers of stock to maximise sales and minimize end of season stock write-offs.
• Collaborate with the Production Manager, to accurately forecast production required for their own accounts and Key Accounts by item to achieve sales target, and minimize end of season stock write-offs.
• Collaborate with the Marketing Manager,to create and initiate in store marketing activities and incentives to drive sales.
• Collaborate with the Visual Merchandising team, to ensure products are effectively merchandised on the shop floor to drive sales.
• Accountable for the accurate management of the back-end Sales Department processes and procedures including each season’s collection templates creation in excel, upload to customer order catalog software and updates to the procedure manual.
• Responsible for ensuring the highest possible customer service standards in order to maintain and enhance COÉGA Sunwear’s reputation as a leading brand.

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