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RTAL mRNA MERA

Pfizer

ROLE SUMMARY
Accountable for the mRNA Therapeutic Area in the MERA Region, matrix leadership of local marketing, category leads, cross-functional partners across multiple countries, and BMLs to drive the strategic vision of the growing mRNA business / portfolio including inline and pipeline assets. Reports to the mRNA EMGL and champions the mRNA TA for MERA in close collaboration with MERA Cluster President and Country Managers.
ROLE RESPONSIBILITIES
  • Accountable of the therapeutic area performance at the regional level. Secondary P&L accountability for the therapeutic area.
  • Matrix leadership of country level marketing teams, category leads, and local cross-functional stakeholders, and enterprise BILs to develop and execute asset specific strategies and generate rapid uptake
  • Sets regional vision and direction for the therapeutic area (objectives, strategies, tactics, customers, field force, etc.)
  • Manages the products lifecycle from launch (asset and indications).
  • Responsible for extensive people coaching and mentoring across a geographically dispersed virtual team, including enhancement of marketing capabilities
  • Proactively works with CBLs, Category Leads, BILs, Country Managers and Cluster President to identify potential issues to budget delivery and initiates action plans mitigating any issues
  • Liaise with Global Team to deliver and align business priorities.
  • Proactively recommends Buy-Up opportunities to boost growth
  • Drives innovation and Dare to Try / Breakthrough projects in a highly competitive market
  • Aligns with other EM regions to leverage best practices
  • Obtains external and internal insights to inform strategy, messaging, tactics; gathers thorough competitive intelligence; generates market research requests and helps compile market feedback from CBLs
  • Plans/forecasts, spends, and tracks brand budgets at regional level
  • Tracks revenue performance and relevant launch uptake metrics; designs interventions to mitigate risks or leverage opportunities through business cases all-year-round (incl. P&Ls)
  • Regional POAs / CBL training (LRF Forecast Models, Strat Refresh, etc)
  • Proactively and cost-effectively streamlines promotional efforts; seeks opportunities to more effectively execute marketing activities to free CBLs time to focus on customers-facing
  • Establishes cross-functional teams where appropriate and interface with regional and country stakeholders through effective matrix management
  • Identifies, develops and manages effective relationships with customers, which have regional reach, and ensures that Pfizer is positioned as a leading, innovative and ethical provider of health care solutions
BASIC QUALIFICATIONS

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Key Leadership Experience for the Role
  • Leadership

    • Growing and Inspiring Others to Bring Their Best
    • Sustaining Owning our Purpose and Compliance Culture, inspiring others by role modeling our values
    • Driving an inclusive environment that treasures Joy and encourages colleagues to bring bold ideas forward
  • Commercial Excellence

    • Setting A Strategy to Continue to Evolve the Go to Market/Business Model
    • Building and leading the global strategy and the asset lifecycle plans, ensuring consistency of global positioning and messaging across regions
    • Setting and leading bold strategies to increase patient access and affordability with risks assessed and a mitigation plan developed
  • Lifecycle Management

    • Managing A Portfolio with Different Product Lifecycle Stages
    • Making appropriate strategic and investment recommendations to PSI and Pfizer governance bodies aligned with pipeline prioritization
    • Identifying growth opportunities/risks, including market expansion, product enhancements, packaging enhancements and go-to-market plans
  • Internal Ambassador

    • Leading and Partnering with Others to Bring Value To Our Patients
    • Optimizing internal connections and resources to bring the best value of others (country, region, global and HQ) to create a collaborative expanded network
    • Driving effectiveness of the GLocal model by leveraging the principle of co-creation and by holding others accountable
  • P&L Accountability (e.g. Country Manager, BU Head)

    • Managing A Full Portfolio and Deliver Profitable Growth
    • Ensuring robust and accurate financial forecasting aligned to brand opportunities, brand aspirations and market dynamics
    • Monitoring performance of the portfolio, recommend strategies, course-correcting actions to leverage the best investment opportunities

Education and Experience
  • Bachelor’s degree required, MBA is preferred
  • 10 years+ of diverse commercial experience

Technical Skills Requirements
Expect candidates to demonstrate these competencies:
  • Demonstrates business acumen and entrepreneurial spirit
  • Acts decisively in complex and fast-moving environment
  • Seizes accountability
  • Holds people accountable
  • Provides vision
  • Grows others
  • Leads change and innovation
  • Self-aware
  • Commits to “One Pfizer” and OWN IT
  • Builds effective teams
  • Demonstrates matrix and cross-functional leadership
Expect candidates to demonstrate these commercial /management competencies
  • Virtual Management
  • Market Customer and Competitor Insight and Focus
  • Experienced in highly competitive markets
  • Strategies & operational business / Marketing Planning (in- and above-market)
  • Marketing Innovation
  • Data analysis, interpretation and communications
  • Performance and Program Metrics (strong track record of high performance)
Pfizer Gulf is an equal-opportunity employer, and we are proud of our commitment to creating a diverse and inclusive candidate pool to support and empower our workforce.
We strive to ensure that our people are heard, seen and cared for by creating an environment that fosters inclusion and inspires colleagues to speak up to promote an engaging and inclusive culture where they can thrive.
Our diverse workforce represents the patients we serve and the communities in which we operate.
We look forward to reviewing your application and thank you for your interest.

Marketing and Market Research

To apply for this job please visit www.glassdoor.com.

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